You're trying out a new product and need some help, so you turn to the company's help center. Do you look for how-to videos or written instructions?
29 views
Replies
Best
I prefer documentation for it lets me jump to sections I am interested in and also lets me copy code snippets & commands.
Report
If it's documetation, I preferred it written, and in a concise and comprehensible way, with examples.
However, if it is some sort of a "how-to" guide, i'd prefer a video.
Usually how-to videos, but if they're too long, I skim through articles. The more engaging and to the point the content is, the better.
I did a ton of research on this when building searchegg.io,
most users don't even go to the help center even when they're stuck, and the ones that do, don't stick around for long.
Curious to know if that's your experience too
Report
It should be a mix of both as we are in the digital era and customers are looking for omnichannel support. We can't expect customers to be satisfied only with product tour videos they may also look for product documentation or a manual.
I suggest embedding product videos in the manual and publishing them online via a knowledge base on your website.
Something like this https://docs.biztalk360.com/docs...
Replies
SearchEgg.io