Screen recordings suit us better than screenshots but definitely not the fancy ones

The hero screenshot has been swapped for a fifteen second, unmotivated clip of a single task performed in real time, no zooming, no narration, no music.

Sign-up from this page was markedly improved. The slick two-minute video, which we paid for last year, remains on our about page and is rarely viewed.

My analysis is that people want proof of its effectiveness, not a story of how important it is. Fifteen seconds of proof will do.

Have you tested a raw clip against your video? Wondering if this holds true outside of developer tools, since my hunch is that a consumer audience would expect something else, but have no proof of this.