Is my brand even visible to AI? How would I actually know that?
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Been sitting with this question for a while and don't think I've seen a clean answer anywhere: how do you actually know if your brand shows up when someone asks ChatGPT, Gemini, or Perplexity something in your category?
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The simplest thing you can do is to ask AI the questions that would possibly show up your brand like "best tool for X" or "what would you recommend for Y." Make sure you are logged out or use fresh session, so the answers won't use your previous history. The paid tools like Ahrefs Brand Radar basically do the same just at much larger scale (more models, more prompts, queries run on schedule, added reporting). By the way, Perplexity is useful because it shows its sources, so you can see which pages it's pulling from. I'm currently checking it manually for my own site as well.
If you're interested, Ahrefs has free course on improving your brand visibility. It gives you the starting point on what needs to be done.