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How do you grow a community around the product?

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We all know that a community can increase sales and grow the product. But it’s hard to make people interested in the product before it is launched. How do you unite people in a community and stir up interest?
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This is hard, it's true :) Beta testing, useful content for the product's audience, socials, "velvet rope marketing strategy", etc.
what is the "velvet rope marketing strategy"? can you give me any article to read about that?
sure, I like this one gabygoldberg.medium.com/the-value-of-a-velvet-rope-effects-of-hype-and-exclusivity-on-launch-strategies-8e8061cf517e
thank u❤️
Checked out the article. Thanks for sharing! By the way, I'm looking for feedback on AnyGo, a tool used to easily compare the cost of driving and flying between U.S. cities. You can find it on my profile page. Thanks Paul!
Thank you for the article. I am building the AI startup and marketing is very useful now, as we have product in Beta version)
It is always hard but possible if you start generating and suggesting valuable content in the area you specialize in :) Community gathers around certain people or topics of interest; if you can bring anything useful and exciting to the table, people will appreciate it and come back for more.
good point! so, people need an useful and informative content, yeah?
yes, in my experience it's the ony thing that helps!
content as they say is everything.
good content is everything!🙂
Oh, and I remembered a tip from the official Product Hunt manual: build community first
Here is Casey Neistat case from Ryan's post: medium.com/@rrhoover/building-a-startup-build-an-audience-first-9fbba4f1fa15
/@rrhoover must read! thank u a lot 👽
good memory!
/@rrhoover Thanks for surfacing this again!
There's a great book and guide that I found very useful: Traffic Secret by Russell Brunson. The key messages are: - first, search for and discover the potential users and customers of your product. They are already congregating somewhere, e.g. FB groups, Twitter chats, Blogs, Communities, Forums, Instagram, ... Product Hunt :) - Cultivate and build relationships in such places where your potential audience is congregating, without marketing: provide as much value as possible to help them with the problems or requests they have - After the relationship and your trust are consolidated, you can start to "invite" them to "your party", by promoting your product to that audience - find and build relationships with top influencers, asking them to help you to promote your product (again, after you have built trust with them). It's a long-term play, not immediate we know. But once done, it opens a lot of doors and changes! : Book Reading (if not done) is highly recommended.
Even if you can't get the book and read it, there is an audio version in YouTube. Hear it while on the move :)
thank you a lot! 💙
- Challenge the status quo and have an enemy - Beat a bush about on socials - Get folks to your waitlist. Check out Microacquire, he does it well.
can you decipher "Challenge the status quo and have an enemy"? How to do that and whats the aim?
Microacquire fights VC backed mindset. It is for founders. They are for folks who are bootstrapping. So Enemy is anything VC backed. Look at his tweets:
Lots of community comes down to having conversations with people and finding ways to help them. The hard part is knowing what conversations to have and how to help them, much of this is down to researching (community discovery), practicing and experimenting (Minimum Viable Communities).
The research is *especially* important for existing communities. There can be very different reasons for them thriving (that can be upset if not understood), and norms that are not always obvious but have emerged through group interactions.
I built the product on side while I was working full time in pharmaceutical out of curiosity. I didn't think of anything about marketing and sales. Now I am trying and learning all social media and community building around the product.
the product didn't launch yet, yeah? u r planning to build a community before launch or after?
pintube.com is up and running. and work in progress. My burn rate is really low so not rushing. you have got great UI and unique idea. Just subscribed and followed you on Twitter. Also advertise on
thank you!😊
please register your company with us as well if you can, that way you will network effect. You can also advertise jobs with us, its free. Happy to provide any assistance or admin work if you need.
It's really hard... We tried to use different platforms as Indie Hackers or Product Hunt Discussions to gain the community for our launch (we launched today LeaksID 2.0 and will be grateful for your support). 😀
sure, i upvoted!
Most of the communities I've joined were actually when I was looking for support but then I stayed for other reasons.
because you engaged in content?
Yes, for example - Squarespace. I used it, had a quick question and found their FB group, and got my answer. However, it still shows in my feed and now I know a lot more about it and I've kept it longer than I would have otherwise. This has happened with other products as well.
Many great answers here already so I will just add to them (hopefully). Making sure people already in the community are sharing success (in whatever form that comes in), this helps validate the quality of the community and whatever the community is built around.
thanks for the answer!
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