Has anyone else noticed brands getting personalization really wrong lately?

I've been getting some hilariously bad "personalized" emails recently and it got me thinking about how many companies are still doing this poorly.

Like, I got an email last week that said "Hi [FIRST_NAME]" - they literally didn't even fill in the merge field. And another one recommended winter coats... in July... because I looked at one jacket six months ago.

It seems like a lot of brands think personalization just means using your name or sending you more emails about stuff you already bought.

I'm curious - what are some of the worst personalization attempts you've seen? And are there any brands that you think actually get it right?

I feel like there's this huge gap between companies that just blast generic content with your name slapped on it, versus the ones that actually understand what you might want to see.

Would love to hear your experiences - both the good and the cringey!