AI made it easier to launch. It also made everything look the same.

I've been watching launches get more polished and less differentiated. The same fonts, same gradients, same copy structure. It's like everyone used the same prompt.

The Product Hunt community has noticed too. Someone said "I see a lot of chat gpt writing style influence here. Not necessarily in the content, rather in the formatting. the structure, the bullet points, the rule of three" .

Another pointed out that the "polish becomes almost expected" and people are starting to "subconsciously filter that out" .

The stuff that stands out now is the stuff with rough edges—a weird color, a joke in the copy, a feature that only makes sense for one specific type of person. Polished is invisible. Weird is memorable.

Have you noticed yourself filtering out "AI-polished" content? What makes something feel authentic to you now versus just well-produced?