I'm a huge fan of wearables and fitness trackers, but I'm disappointed with Fitbit's refusal to cooperate with Apple HealthKit or Google Fit so that's a big obstacle for me.
Also, I'm always amused by the "leaderboard" idea. How many of your friends are also using Fitbit? Are they friends you really care about competing with or is it just your spouse and a couple of Facebook contacts that you don't really know that well? This feature always seems to be a big selling point but I can't help but assume that only a tiny percentage of their customers actually fully use the leaderboard passionately.
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