Facebook Dating makes it easier to find love through what you like — Start meaningful relationships through things you have in common, like interests, events & groups. Get a more authentic look at who someone is.
Many mock Facebook for expanding into dating, but I think this is really smart.
It might not appeal to a younger audience that's familiar with Tinder, Hinge, Bumble, and other dating apps, I can see this doing very well for a the boomer generation to compete with eharmony.
Let's take a poll! Will Facebook Dating be successful?
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342 Answers
@rrhoover You have a good point. However if mature adults is the target segment for Facebook, it seems odd to me that they've used young adults in their marketing materials.
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@rrhoover@yashkothari23 It might not be all that odd though, advertising has often relied on showcasing "the life you WANT to live" as a way to sell stuff. Facebook did, after all, start off being "the platform for college kids" but is now filled with parents & older adults wanting to join in & be at the cool place.
Besides, all the other dating sites like match.com, eharmony, etc., already show older people in their ads. It might not work out / be successful, but I think Facebook figured this is the best way to stand out & seem like their different / new / better.
@rrhoover Most of the people who are actual targets have left FB long ago. I don't see any point here apart from compromising with privacy.
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@rrhoover Lets take it for what it is: I'm not a big Fan of Facebook. Data privacy is a big problem with FB but beside that this is a really good and smart move from Facebook and also a good way for people. The swipe right/left thing is good if you see human beings a catalog products but its very bad for finding long term happiness...
So Facebook comes in - yes late to what seems a big party but FB is the smart kid that knows how to play the long game... Facebook will get success stories out of this regardless if people think it works or not and it will help some to have hope on their secret crush - something no other dating app can.
Damn facebook seriously wants to dominate the internet. First their tiktok knockoff (lasso) now this--whatever happened to being original :/
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@sakunacharige when has anything on the internet been original?
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another way 2 steal your information & I quit FB last month, dont trust FB mgmt with MY Info which I should be paid since how much am I worth (my data) to FB etc per month.
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A guarantee of privacy , and that the data will not be mined for ads.
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I already told myself 10 years ago that facebook should launch a dating service. Unfortunate I think they're too late. Facebook is now a +40y old social network.
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