Expertise AI - Turn your GTM skills into recurring revenue
Expertise AI is where GTM experts monetize their playbooks as protected Al skills. Each expert gets a storefront where businesses demo and install these skills on a subscription, and gets paid every time one runs.
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Chatsimple
Hey Product Hunt! Hao here, founder of Expertise AI.
Human expertise is the most valuable asset in the world, and it's the only one with no infrastructure. Money has banks. Content has platforms. Code has repos. But the way the best GTM people share what they know hasn't changed in decades: you give it away as content, spend hours explaining it on calls, or hand over a file and lose control of it forever. The moment your playbook leaves your hands, it stops being yours.
So we built the missing infrastructure. On Expertise AI, you publish your playbooks as AI skills on a storefront of your own. Businesses demo them for free, install them in one click, and the skill personalizes itself to their business, their ICP, their stack, without you running a single setup call. You choose whether your playbook stays locked so nobody can ever see inside it, or goes open-source for the world. Either way, your name is on it, and you get paid while it runs. We think this is the start of the AI skills economy, and GTM is just where it begins.
The thought we kept coming back to while building: you built it, you own it. Everything in the product flows from that one idea.
We're launching today with our founding experts, and founding spots are open. If you're sitting on playbooks that work, we'll build your first skills with you and migrate your existing files free.
I'll be here all day. I'd especially love your hardest questions about how we protect what experts publish, because that's the part we built first. And if you've ever tried to productize your own expertise, tell me where it broke down. That's the exact problem we're working on.
Learn more: https://www.expertise.ai/
@haozhe_sheng Incredible execution on a much-needed idea... giving experts the infrastructure to own and monetize their playbooks as AI skills is a massive step forward. Best of luck with the launch today
Chatsimple
@haozhe_sheng Excited for this launch, Hao. Let's make this happen!
Expertise AI
@haozhe_sheng Adding one from inside the team: on the expert calls I've sat on, productizing never failed at the creation stage. The frameworks were already written. It failed at the selling stage, where every option either sold their hours or handed over the file. That gap is the whole company. Proud of this one, Hao.
@haozhe_sheng Watching Hao lead this from an idea into a product has been pretty special. He’s been so intentional about the problem we’re solving and the kind of company we want to build around it. A lot of work goes into getting to a day like today, and I’m really glad I got to be part of that journey. Big day for the team 🤍
@haozhe_sheng Rocket up!
There are plenty of agent builders now, but fewer products focused on distributing the judgment and process behind a good agent.
Expertise AI
@1251912798Well said. Building an agent is getting easier, but the real value is often in the experience and decision-making behind it. That’s the part we want experts to be able to share, protect, and get paid for.
@1251912798 Well said. Building an agent is becoming easier, but capturing and distributing the expert judgment behind a great one is still largely unsolved. That’s the layer we want Expertise AI to unlock. 🙌
Chatsimple
@1251912798 Yes, we have doubled down on this particular gap and made the product more robust to address this.
@1251912798 The hard part isn’t just building the agent, it’s capturing all the little decisions and context that make it actually good. That’s usually the part that lives in someone’s head and is hardest to share. Really excited about making that easier for experts to pass on 🙌
@1251912798 Yes, this is one of our focuses. The harder thing to reproduce is the collection of small decisions an experienced person makes during the workflow, and we specially score agents by the amount of novel judgement which someone has included which goes above what an agent can come up with on its own.
Swytchcode
Super nice. How do I share my custom skills with others? Also what kind of playbooks can I publish
Expertise AI
@chilarai Thanks! Each skill has a shareable link, so your teammates can open it and run the same workflow without setting anything up. If you publish as an expert, it can also live on your storefront for others to try and install.
The range is pretty broad. Campaign diagnostics, pipeline reviews, account research, deal coaching, follow-ups, and deliverability audits are all good examples. If it’s a repeatable process that relies on your judgment, it can probably become a skill. Happy to help with your first one!
Really excited to see this launch come to life! So much knowledge lives in people’s heads, gets buried in docs, or disappears after a one-off call. Expertise helps turn that hard-earned judgment into something teams can actually use, while keeping it protected and owned by the people who created it.
Proud to be part of the team behind this.
Expertise AI
@bee_sayabo Bee!! Couldn't have gotten here without you. All those hours you spent testing skills before anyone else touched them is a big part of why launch day worked. 🤍
Expertise AI
@bee_sayabo Couldn’t have said it better. Turning hard-earned judgment into something useful, reusable, and still owned by the expert is why we built this. So grateful to be bringing it to life with you and the rest of the team ❤️
Claap
Interesting! Might have some interestings playbooks on there! Will give it a try!
@seantiffonnet Let us know what you think after giving it a try 🙌
Expertise AI
@seantiffonnet Would love to see what you come up with! If you already have a playbook you use repeatedly, that’s probably the best one to start with. Let us know how it goes.
A storefront for GTM expertise makes a lot of sense. Following 👀
Expertise AI
@sandy_liusyThanks for following! There are so many great GTM playbooks buried in docs and people’s heads. We want to give them a place where others can actually find and use them.
@sandy_liusy Glad the idea clicks. We’re working toward a place where you can discover proven GTM workflows, try them, and install the ones that fit your team. More coming soon 👀
Chatsimple
@sandy_liusy Absolutely, it's clear that creators who have produced amazing work deserve to be respected and have their GTM skills valued.
Expertise AI
Marketing at Expertise here. I spent the last few months sitting on calls with GTM experts, and almost every call had the same moment. They'd light up describing a playbook they'd refined over years, then catch themselves with some version of "but I can't just hand that out." These are people who teach for a living, and even they had a drawer of stuff they'd never share because sharing meant losing it.
For most of them, the thing that sold it wasn't the monetization pitch, it was seeing the lock on their own skill for the first time. If you're browsing the launch, open a couple of the expert storefronts, that's where the whole idea clicks.
Chatsimple
@riddhima_agarwal Exactly. The GTM experts have performed these workflows manually for years, have seen the other side, and know what will work and what won’t. They have the 3‑D picture.
The sad part is that, for all these years, they have shared these learnings for free as an MD file or Claude skills. They sit untouched, collecting dust in people’s download folders. We are ensuring the GTM experts’ skills are respected, used, and that they are rightfully rewarded. Now anybody can run these skills, but the experts don't lose the IP. They own the thinking behind it, and the users can experience the outcome. It's a good win-win, right?
Expertise AI
@vinayraj_1988 Right, and the 3-D picture is the part no doc ever captured. Once experts see that getting used more doesn't mean getting copied more, they stop holding back their best stuff. That's the unlock.
The strongest part for me is repeatability. Getting a good AI result once is easy; getting the whole team to reproduce it is much harder.
Expertise AI
@itskevinma Yes exactly. One person getting a great result is a demo, the whole team reproducing it is a system. That's the entire reason skills carry the expert's setup with them instead of a prompt someone has to reinterpret.
@itskevinma 100%. I think that’s where it gets really interesting too. If something only works when one person knows all the context, it’s hard for the rest of the team to actually use it. Making that knowledge easier to pick up and run with is a huge part of the value.
Buska
Expertise AI
@tberguer Thanks so much! Really appreciate the support 🙌 Excited to hear what you think once you try it!
@tberguer Thanks! We’re excited to finally put this in the hands of experts and teams. Hope you get a chance to explore it!
Chatsimple
GTM experts who've run workflows manually every day are giving that away those skills as free MD files sitting in someone's downloads folder, never opened. The moment something's free, its perceived value drops to zero.
So we went the other way. The IP can't be copied or owned, only run. Expert gets paid. Buyer actually uses it.
Expertise AI
@vinayraj_1988 The downloads folder part is so true, we saw it play out with one of our first experts. He'd been giving his playbooks away as free MD files for years, and when he uploaded them as skills, people started running the exact same content he could never get anyone to open before. Kind of proves your point that free wasn't helping anyone, not even the people getting it for free.
@vinayraj_1988 Exactly! That’s the part we’re most excited about. Taking expertise that’s been sitting around and actually putting it to work.