coub - Lets you pair audio w/ short video for hilarious meme-effect

I was chatting with Shaan about this earlier. Apparently Coub huge in Russia. I'm very fascinated with products that mash two pieces of media together. E.g. GIFboom, Mindie.

This is interesting, somewhere between a gif and a video that you can embed anywhere online. I was pretty confused until I saw the "about" page though: http://coub.com/about

I just wasted 10 minutes on this product. Where do I invest