Outcome - Turn your content into a personal outcome for every lead

Hey Hunters, Makers, and PH regulars 👋

I'm Dan, co-founder at Outcome, somewhere around day 1,103 of my PH streak, and today's the first time I'm hitting the "Ship It" button instead of commenting on someone else's launch. Feels good.. and a little terrifying haha.

What we built:
Outcome takes a video, an article or just an idea you describe, and turns it into a short quiz. You decide the outcome you want people to walk away with, a score, an audit, a plan, whatever you want your audience to leave holding. Every person who takes the quiz gets that outcome, built from two things: what you know, and what they just told you. That's the whole value prop: give something personally curated away for free and trust does more of the selling/converting than a cold pitch could.

An example that'll make it click:
Say you've got a YouTube channel walking people through how to build something, an app, an automation, whatever your thing is, and it ends with a CTA - "join my Discord" or "check the docs," and most viewers just... don't.

Drop that video into Outcome and build a quiz instead: "What are you trying to build? What's your stack? Where are you stuck?" Takes someone thirty seconds to answer.

What they get back isn't a generic "thanks for watching" page, it's built from what you taught in the video, mixed with their specific answers:

• A plain-English breakdown of exactly where they're stuck in their stack and why

• A checklist trimmed to just the steps their setup actually needs

• A calculator that estimates what they'd save, or need, to actually build it

• A follow-up email, written by our email writer skill, with next steps already spelled out

All four (or any number) of these could live on the same outcome page - one quiz - one result stacked with whatever blocks make sense for your specific use case.

And it's not just better for them. You get something too: every quiz is a data point. Instead of just knowing how many people watched and when they dropped off - you actually get to see their responses and the report each one generated.

That's the part that got us excited building this, it's not "pick a template," it's "here's every shape a result can take, built from what you know, mixed with what they just told you, all in one clean output."

If you want to see the product in action as an end user, and even get a read on your own launch readiness while you're at it, we built a Roast Your PH Launch using Outcome, drawing on our own scramble to get ready today plus a genuinely great framework from Andre's Substack. We don't have it all figured out, we just tried to build the thing we wish we'd had.

How this compares to ScoreApp, Typeform & Other Quiz Tools:
We can do the bucketed-segment thing too, if that's genuinely all you need. Sort leads, show them one of a few pre-written pages, free plan, unlimited. But that's not really the point of Outcome. Most of the platform's power isn't in the segments - it's in the specific, curated outputs the AI builds per person. Once that's running, nobody in that funnel gets a page someone wrote months ago. The AI runs your insight against their answers (in real time) and builds a result unique to each lead.

The team:
Built this with my co-founder Dylan Jones, who co-founded ClickFunnels. Funnels move someone through steps. They were never built to actually respond to who's on the other end - that gap is why we built Outcome.

Try it:
Would love for you to try it (here if you're having trouble finding the link haha) and give us your honest feedback. This is our V1, and we'd genuinely love this community's insight as we keep building it out.

Thanks for having me on this side of the launch for once. 🙏

Hey Product Hunt 👋 I’m Dylan, co-founder of Outcome.

One of the big realizations behind Outcome came from building much more complicated AI products.

We kept finding that users wanted something much simpler:

“Take what I know, understand this person, and make something useful for them.”

That’s where AI is especially good.

It can combine Expert Context; the creators content, frameworks, systems, and expertise - with Lead Context - their situation, goals, and answers and turn the two into a useful, personal outcome.

It’s a way to bridge the gap between one-to-many content and something that feels much closer to one-to-one.

The second realization was about funnels themselves.

Historically, you built one big “hero” funnel because funnels took time to make. Every video, post, podcast, and article pointed back to the same thing.

But your content usually opens a very specific question.

Now AI makes it practical to build a funnel around that exact question and then answer it personally for each viewer.

So instead of:

Content → Generic Funnel

We’re exploring:

Every piece of content → Personal Outcome Funnel

We also wanted the pricing to reflect this.

Most funnel and quiz tools charge you for collecting more responses or creating more funnels.

We think those things should be free.

The part we charge for is the actual AI personalization: the outcome.

For Early Access, we’re keeping that simple with one flat fee, while static funnels, branching, and personalization buckets are free.

This is our first Product Hunt launch after being users of the site for years, which makes today especially fun.

Would genuinely love your feedback — especially on the idea of creating a personal funnel for every piece of content.

And if you want to see one in action, we made Roast Your Product Hunt Launch while designing our own launch page. We ended up using it a bunch ourselves to test ideas and tighten the page:

https://go.signup.to/roast-your-product-hunt-launch

Would love to see what score your launch gets 🔥

Amazing product! Congrats on your launch @dzaitzow @impactvelocity and the team!!