Coldreach (YC W23) - Find ready-to-buy leads + sound relevant with AI

Hey PH community 👋! We're pumped to launch Coldreach today - AI for finding leads that need your product right now. 🚀 We've helped 40+ sales teams book more and better meetings with decision makers from Fortune 500 to early-stage startups. 📖 Story behind the scenes 📖 @hankelbao and I founded 2x startups together, 3 pivots. I led sales in both startups and spent 1000+ hours on cold outbound - emails, LinkedIn, and cold calling - I've done it all. Till today, we still book 70% of sales meetings via outbound channels, with the help of our own tools (duh). Our previous idea was to build an AI SDR, for writing personalized cold emails at scale. To our surprise, we didn't see a big difference in performance of AI-personalized emails and a templated one: Open rate was higher, but our customers weren't booking a lot more sales meetings. Eventually we found the problem - Our users created lead lists with Apollo / ZoomInfo, based on filters like industry, size, and titles. Since no product can help everyone, 80-95% of people in the target list simply don't need their product at the time of outreach. Even with a perfect email, you can't sell a product to someone who doesn't need it. The realization led to the creation of Coldreach - AI for finding people who need you. 🤔 How does it work? Public information about a company, like job descriptions, positions hired, news, 10k reports, tell A LOT about their internal priorities and problems they face. We use AI to analyze them at scale, to find signals on who needs your help. ✅ Step 1: Tell us about your product - What problem it solves and who it is for ✅ Step 2: We suggest buying signals that indicate a need for your product Example signals 1. CRM integration product: Find who's hiring engineers, where the job description mentions building CRM integrations / experience with Salesforce API 2. Corporate Travel Planning: Find who hired 5+ positions that require frequent travels recently. ✅ Step 3: AI scans your ICP market, generates a target leads list, ranked by strength of the buying signals 📶 ✅ Step 4: AI highlights evidence for why they are ready to buy, and suggests the right messaging to scale relevant outreach + book 3x meetings We're looking forward to helping more sales teams crush quotas, and learn from your feedback to make Coldreach better!

Dang when you say "deep", you really mean it. That's pretty cool that AI digs into job postings, 10-k and other publicly available information to find signals to sell. That's pretty smart! I think it is totally possible that the product could support things like giving it a list of their customers and their main reason to buy, and get suggested signals to watch out for! Curious if that's on you roadmap? Congrats on the launch @shen_xh and team!

The idea is great. But why I can’t see at least a demo without a call?

Good one! Just supported,and congrats on the launch 🙌

@shen_xh Great product, I can't wait to try it

@shen_xh congratulations on the product achievement, hopefully it can help users 👏

That looks INSAAAANE! Super-cool idea. Wow. I'll definitely test it @shen_xh 👏

This is a game changer, @shen_xh! 🚀 Finally, a tool that deciphers job posts and signals to find out who needs products right now. I love how practical it is—no more guessing. Excited to see how Coldreach supercharges my outreach efforts! 3x meetings, here I come!

Congrats on the launch of Coldreach, @shen_xh! This sounds like a game changer for sales teams trying to refine their outreach strategies. The focus on identifying real buying signals is something many of us struggle with. It's impressive that you've already seen success with 40+ teams. I'm excited to see how well this tool helps in booking those 3x meetings by targeting the right leads. The AI insights could really streamline our lead generation process. Looking forward to trying it out!

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Very promising tool, will definitely check that out. If it works well, you'll have a huge line of marketers here soon:) Me including. Kudos!

Hey Xiaohan, How do you see Coldreach evolving as more AI tools enter the sales space? Are there any specific industries where you've seen particularly strong results with your current users? Congrats on the launch!

Come on team! Let’s make the life of cold sales easier and lovable!

Congrats @shen_xh and thanks for creating such a useful tool! Already on my way to sending the link to my team:)

This tool is incredibly smart, helping you pinpoint potential customers who are most likely to need your product. By using AI to spot buying signals hidden in job posts, news, LinkedIn, and other public sources, it suggests relevant messaging to help you stand out. This means you can significantly increase your meeting bookings without adding more SDRs. This efficient approach will undoubtedly boost your sales productivity.

Congrats on the launch, @shen_xh! Coldreach sounds like a game changer for sales teams. The ability to spot buying signals from various sources is exactly what we need to optimize outreach efforts. It's interesting how you've pivoted from an AI SDR to this new approach—finding who truly needs our product. Excited to see how this can help us increase our meeting rates and improve overall sales performance! Definitely looking forward to giving it a try. Upvoting this for sure! 🚀

I tried registering and found that I first needed to fill out a form to schedule a demo. This experience wasn’t great. It might be worth considering adding an interactive demo, which would be low-cost and allow users to quickly understand your product.

Congrats on the launch of Coldreach, @shen_xh! 🎉 It sounds like you've harnessed a game-changing approach to lead generation. Spotting buying signals in public data is such a smart move—definitely a pivot in the right direction! The whole process seems super streamlined, making it way easier for teams to target prospects that actually need their solutions. Can't wait to see how this tool empowers sales teams to not just book meetings but actually engage meaningfully with leads. Any plans for an AMA soon? I’d love to dive deeper into the tech behind it all! Keep up the awesome work!

This sounds interesting, @shen_xh! I'm curious how Coldreach differentiates itself from existing tools like Apollo or ZoomInfo in terms of identifying "buying signals." What specific metrics or AI models do you use for this analysis? Also, could you share any early traction or success stories from current users?

Congratulations on the launch of Coldreach! 🎉 I love how it streamlines the entire process, from finding leads to tracking responses. The ability to personalize emails at scale is a huge time-saver. I'm curious to know how Coldreach handles email deliverability and open rates.@shen_xh