Coldreach (YC W23)
Find ready-to-buy leads + Sound relevant with AI
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Xiaohan Shen

Coldreach (YC W23) - Find ready-to-buy leads + sound relevant with AI

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Coldreach (YC W23)
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Find who need your product right now, by spotting buying signals hidden in job posts, news, LinkedIn, and other public sources with AI, and suggests relevant messaging to stand out. Start booking 3x meetings without adding SDRs.

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Xiaohan Shen
Maker
šŸ“Œ
Hey PH community šŸ‘‹! We're pumped to launch Coldreach today - AI for finding leads that need your product right now. šŸš€ We've helped 40+ sales teams book more and better meetings with decision makers from Fortune 500 to early-stage startups. šŸ“– Story behind the scenes šŸ“– @hankelbao and I founded 2x startups together, 3 pivots. I led sales in both startups and spent 1000+ hours on cold outbound - emails, LinkedIn, and cold calling - I've done it all. Till today, we still book 70% of sales meetings via outbound channels, with the help of our own tools (duh). Our previous idea was to build an AI SDR, for writing personalized cold emails at scale. To our surprise, we didn't see a big difference in performance of AI-personalized emails and a templated one: Open rate was higher, but our customers weren't booking a lot more sales meetings. Eventually we found the problem - Our users created lead lists with Apollo / ZoomInfo, based on filters like industry, size, and titles. Since no product can help everyone, 80-95% of people in the target list simply don't need their product at the time of outreach. Even with a perfect email, you can't sell a product to someone who doesn't need it. The realization led to the creation of Coldreach - AI for finding people who need you. šŸ¤” How does it work? Public information about a company, like job descriptions, positions hired, news, 10k reports, tell A LOT about their internal priorities and problems they face. We use AI to analyze them at scale, to find signals on who needs your help. āœ… Step 1: Tell us about your product - What problem it solves and who it is for āœ… Step 2: We suggest buying signals that indicate a need for your product Example signals 1. CRM integration product: Find who's hiring engineers, where the job description mentions building CRM integrations / experience with Salesforce API 2. Corporate Travel Planning: Find who hired 5+ positions that require frequent travels recently. āœ… Step 3: AI scans your ICP market, generates a target leads list, ranked by strength of the buying signals šŸ“¶ āœ… Step 4: AI highlights evidence for why they are ready to buy, and suggests the right messaging to scale relevant outreach + book 3x meetings We're looking forward to helping more sales teams crush quotas, and learn from your feedback to make Coldreach better!
@hankelbao @shen_xh Cheers to the launch! Wishing you great success and new milestones. How long did it take to develop this?
Xiaohan Shen
Maker
@kjosephabraham Thanks Joseph! The initial MVP took ~2 weeks to build, but we have spent months to refine it based on customer feedbacks.
Max Savonin
@hankelbao @shen_xh Coldreach's focus on identifying leads with an immediate need for a product is a unique and valuable approach to outbound sales. By analyzing public data for buying signals, you're addressing a critical challenge in lead generation. Questions for Clarification: - What type of public data does Coldreach analyze to identify buying signals (e.g., social media, news articles, company filings)? - How does Coldreach prioritize leads based on the strength of buying signals? - Can Coldreach integrate with existing CRM or sales engagement platforms? Potential for Collaboration: As a developer with experience in data analysis and sales tools, I'm interested in how Coldreach's technology works. Here are potential areas for collaboration: - Integrating additional data sources to enhance lead profiles. - Developing more sophisticated lead scoring models based on multiple buying signals. - Integrating with sales engagement platforms to automate outreach based on lead insights. I'd like to learn more about Coldreach's technical architecture and explore opportunities to contribute to its development.
Xiaohan Shen
Maker
@max_savonin1 Great questions Max! 1. Data sources: job openings, hiring history, recent hires, news articles, 10-K filings, public announcements, LinkedIn, Glassdoor, and a few custom data sources 2. Prioritization: We allow you to assign weight to each buying signal, and leads are ranked by the total number of signals matched * signal weight 3. Yes, we integrate with most CRM + sales engagement platforms. We're not looking for additional developers atm, but feel free to drop me a note at shen@coldreach.ai and happy to stay in touch!
Tanay Kothari
@hankelbao @shen_xh Congrats on launching Coldreach! This sounds like a fantastic tool, would love to try it out. Wishing you great success! šŸŽ‰
Tony Han
Dang when you say "deep", you really mean it. That's pretty cool that AI digs into job postings, 10-k and other publicly available information to find signals to sell. That's pretty smart! I think it is totally possible that the product could support things like giving it a list of their customers and their main reason to buy, and get suggested signals to watch out for! Curious if that's on you roadmap? Congrats on the launch @shen_xh and team!
Xiaohan Shen
Maker
@tonyhanded Thanks Tony! Yes this is something we've been thinking about.
Oleksandra
The idea is great. But why I canā€™t see at least a demo without a call?
Xiaohan Shen
Maker
@oleksandrauckun Thanks a lot for the feedback! We decided not to include a video demo in the launch as we thought the images + descriptions were clear enough to convey what we do. I'm more than happy to record a short Loom demo for you if that helps - Feel free to ping me at shen@coldreach.ai!
Nathan Challen
@shen_xh +1 for your copy, it IS compelling, +1 again for offering a loom video, can I get that too? Iā€™ll drop you an email from my Ascenda.one address.
Raja Barong
Good one! Just supported,and congrats on the launch šŸ™Œ
Xiaohan Shen
Maker
@barong1 Thanks for your support Raja!
cupat Kai
@shen_xh Great product, I can't wait to try it
Xiaohan Shen
Maker
@cupat_kai Thank you Cupat!
Sanny
@shen_xh congratulations on the product achievement, hopefully it can help users šŸ‘
Xiaohan Shen
Maker
@snny Thanks Sanny!
Evil
That looks INSAAAANE! Super-cool idea. Wow. I'll definitely test it @shen_xh šŸ‘
Xiaohan Shen
Maker
@3vil Thanks Evil!
Olivia Jane Mitchell
This is a game changer, @shen_xh! šŸš€ Finally, a tool that deciphers job posts and signals to find out who needs products right now. I love how practical it isā€”no more guessing. Excited to see how Coldreach supercharges my outreach efforts! 3x meetings, here I come!
Hankel BAO
Maker
@oliviajanemitchell Thanks so much Olivia! Pumped to start helping you find more qualified leads and book more demos.
Patricia Harris
Congrats on the launch of Coldreach, @shen_xh! This sounds like a game changer for sales teams trying to refine their outreach strategies. The focus on identifying real buying signals is something many of us struggle with. It's impressive that you've already seen success with 40+ teams. I'm excited to see how well this tool helps in booking those 3x meetings by targeting the right leads. The AI insights could really streamline our lead generation process. Looking forward to trying it out!
Hankel BAO
Maker
@patriciaharris Thanks Patricia! Looking forward to help your team book more meetings through custom buying signals!
Dmytro
Very promising tool, will definitely check that out. If it works well, you'll have a huge line of marketers here soon:) Me including. Kudos!
Hankel BAO
Maker
@dmytron Appreciate your support, Dmytro! Can't wait to show you how Coldreach surprises and converts potential leads by accurately predicting their needs and showing up at the right time!
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