Roy Kek

AI surfaces more:
More insights
More ideas
More opportunities

But product is still about focus.

So the real question becomes:  What do you choose to ignore?

There s a point where products stop being fully understandable.

Too many features
Too many dependencies
Too much history

And decisions start getting made with partial context.

For us, it started from something frustrating: creating content felt very annoying and time-consuming. We tried the classic way: scripting, memorizing, filming, editing. But none of it felt authentic. And honestly, it was eating time we needed to focus on other things.

At the same time, we kept reading the same advice everywhere:
"founders should build in public and create content consistently". Easy to say but harder to do in reality. So instead of forcing ourselves to create content from scratch, we tried something simple: recording our own calls and using those moments as content.