Marc

Pablo by Buffer - Create engaging images for your social media posts in 30s

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Joel Gascoigne
You guys are so fast :) Excited to see Pablo on PH, what a privilege. Images on social media are something we've been observing and making use of ourselves at Buffer for a long time now, and some time ago we published data about Tweets with images getting 150% more Retweets. We wanted to help people benefit from images more easily by creating a tool with the same simplicity in mind that we often hear as a reason for people using Buffer for scheduling their posts. Here's our MVP :) I've not been all that involved in Pablo, it's been an inspiring effort from @brian_lovin, @patrikward, @sahir_memon, @kevanlee and @leowid. I must say, we still feel we're pre product / market fit (or at least not certain of the fit) with Pablo, and we're working hard to learn and move towards a great mini product people can get a lot of value from. We've done a lot of more private customer development and just today we decided to roll it out more widely and send some traffic from a few places in our app and on our blog, so we can give the product 'oxygen' and learn more. I think you guys are probably the best group of people we could ask for help with getting Pablo to product / market fit. We'd love your thoughts on what we could improve, things that stand out, things that are missing or things we have that are unnecessary :) Also, ask me anything! (update - heading to sleep now here in Sydney, my co-workers around the world will be checking the comments :)
Joao Carvalho
@joelgascoigne Been looking for something like this, glad Buffer solved it :) One suggestion/idea in terms of UX: give more CTA to the upload image button since I was searching for a way to upload a image and I confused the upload icon as a image himself. Keep shipping!
Brian Lovin
@joelgascoigne @johntheoak fixing this now! Thanks Joao :D
Thomas K. Running
@joelgascoigne @johntheoak I didn't see the upload icon at first either
Pedro
@joelgascoigne Great name!
Dharmesh Shah
@brian_lovin @patrikward @sahir_memon @kevanlee @leowid @joelgascoigne Nicely done. I've tinkered with variations on this several times. Simple, but useful.
cedric deweeck
This reminds me a lot of http://www.tryspruce.com/, have been using it a lot lately. Nice to see that buffer has something similar now!
Brian Lovin
@knoddecee Spruce is a wonderful product, they've done a lot of things really well! We're excited to build something that will work really well right alongside Buffer :)
Jeremy Zykorie
@knoddecee looks exactly the same, down to the layout
Romain Cointepas
@knoddecee @JeremyZ123 Yes, exact same layout. Would love to hear from Spruce creator @realscottmcleod
Scott McLeod
@knoddecee @brian_lovin Love seeing Spruce as an inspiration! Look forward to see you guys expand on helping creating and share better content online.
Brian Lovin
@knoddecee @realscottmcleod thanks for mentioning this! It's funny because we tried a few different layouts, but nothing felt right given screen sizes and the constrains of having a canvas + tools. I imagine the folks at Spruce went down some similar lines of design and we just came to the same conclusion about what *feels* best - definitely inspired by what Spruce has done though, so I definitely don't want it to seem like we're taking credit for a layout :)
Ryan Hoover
I've been waiting for the Buffer team to release something like this. It's a good MVP and I'm looking forward to seeing how this is incorporated into the Buffer Chrome extension (a one-click option would be nice). While these artistic image + text photos are beautiful, in most situations I'd prefer to use a hero image pulled from the site I'm sharing or a screenshot of the page itself, similar to this tweet of mine. Is this something you're considering, @joelgascoigne?
Brian Lovin
@joelgascoigne @rrhoover thanks Ryan! So glad to hear those ideas - integrating with an extension seems like a powerful next step if we're able to validate this product and reach P/M fit! I'll keep you posted :)
Derek Shanahan
@joelgascoigne @rrhoover @brian_lovin Would love a screenshot of the link I'm sharing. +1
Hans van Gent
What is the main difference between this one and https://shareasimage.com/, besides the option to upload your own picture, browser extension etc. And how do you think you would position yourself different on the market?
Brian Lovin
@jcvangent good one! SAI is an awesome tool - I actually just added them to our /extras page yesterday (https://bufferapp.com/extras)! They are definitely building a lot of wonderful things - as Joel mentioned above, we're still pre-market fit with Pablo. This means we're still doing a boatload of customer development to learn as much as possible about the people who might need this tool. Ideally we can provide a really wonderful solution to exist alongside Buffer :)
Hans van Gent
@brian_lovin ok interesting to see where this is heading and how it will differ or doesn't differ in the future from the guys from Share As Image..will keep an eye on this one.
Brian Lovin
@jcvangent definitely, thanks for following along Hans!
Saijo George
@jcvangent @brian_lovin that is a nice list of tools. If you ever need a free ( cc0 ) stock photo site for that list check out : http://allthefreestock.com
Jeremie Berrebi
Very nice idea :)
Brian Lovin
@jberrebi thanks Jeremie! We've discovered a lot of wonderful tools like this in the past few months but realized some of the potential there is to have this exist alongside Buffer! We're excited to see where things go from here :)
Marc
So slick.
Brian Lovin
@marceglon Thanks Marc!!
Sean M. Madden
Another great idea, Buffer folk — and one that fits beautifully with your core offering. This will definitely make it much easier to share visually compelling content via Buffer.
Brian Lovin
@seanmmadden Thanks Sean, so happy to hear that! Definitely give a shout if you have any thoughts or feedback for us :)
Brian Fanzo
Easy to use but at the same time customizable and the ability to add to buffer or post to social with one click makes this my go to tool for all quick social sharing graphics. 30% of my 85k tweets include graphics and that number will only increase thanks to this tool!
Patrick Ward
@isocialfanz Wow, that's incredible Brian! So grateful that this tool might find a place in your workflow and would love to hear any thoughts you might have, I think you'd have an amazing perspective on this! :)
Brian Fanzo
@patrikward No worries.. been using Canva & ReciteThis since day one and leverage WordSwagg App and Over on my iphone to create social share and blog graphics... Key for me is customization but not too many options that overwhelm the newbie or turn the tool into a timesuck. I will surely provide feedback and no surprise just like Buffer, Daily and Buffer Biz Analytics this is another awesome tool from you guys that will be a must use for my team and my clients!
Brian Lovin
@patrikward @isocialfanz wow, this is so awesome to read, thanks Brian! Definitely keen to see if you have any feedback or any quirks holding you back from using Pablo full-time over the next few days :) Give a shout anytime on Twitter if you want to chat!
Greg Van Horn
This is really great. Like someone mentioned above I could see a huge fit as extension. On any page, be able to highlight a block of text, click the extension or right click and then it loads up the tool with all the images on the page, plus access to the addition images in your library. Customize and Buffer!
Sahir Memon
@domydeal Such a great idea Greg! Really like the workflow you have laid out. Will be adding this one to our list!
Greg Van Horn
@sahir_memon Awesome! Best of luck with this product.
Brian Lovin
@domydeal love this, thanks Greg!
Oo Nwoye
Brilliant. Thoroughly useful! I have had to use memegenerators for this. I have two contradictory comments/feedback. 1. It seems to me there are too many options. Keeping it simple would help adoption. The old Secret approach may be helpful. 2. Have you thought about allowing people to add their uploaded imaged to the pool of images.
Brian Lovin
@oothenigerian Hey Oo, thanks so much for these thoughts! 1. Great observation, this is definitely something we want to keep "under control" in terms of providing the most value with the least amount of UI. We might not have quite hit this balance yet, but we're excited to validate some of our assumptions as people start to use Pablo! 2. It's possible to upload a background at the moment by clicking the first gray square in the gallery, although it won't stay there if you refresh. Perhaps this is something we can improve as folks use this repeatedly :)
Elise Ramsay
@oothenigerian @brian_lovin I second this motion! Would be great to reuse an image for many messages in a single campaign.
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