xAI launches Grok Imagine 1.0, a major upgrade to its AI video generation platform. The release improves video quality, latency, and cost efficiency, supports up to 10s 720p videos with better audio, and adds advanced motion and visual continuity. A new unified API enables end-to-end video creation and editing from text, images, or existing footage.

Imagine v0.9 generates stunning videos with native audio, fluid motion, dynamic camera effects, and expressive singing—all straight out of the box. Create cinematic experiences effortlessly with synchronized visuals and immersive storytelling.