I've been building Breathings, a guided breathing and sleep app, and ran into a question I keep coming back to: does 'we collect zero data' actually move the needle for users, or is it something people say they care about but don't act on when choosing an app?
Most players in this space (Calm, Headspace, Breathwrk) lean on large content libraries and subscription models. I went the other direction: lightweight, fast access, customizable sound mixing, and no data collection at all.
Curious what this community thinks. For wellness and mental health apps specifically, is privacy a genuine acquisition lever, or does it only matter after someone's already using the product? Would love to hear from other makers who've tested this.
Breathings helps you slow down and breathe with guided techniques like box breathing, 4-7-8, and pranayama, paired with 16 calming visuals. Mix from 49 ambient soundscapes to build your perfect atmosphere, set a sleep timer, and track your progress with streaks and insights. Unlike most wellness apps, Breathings collects zero user data, no tracking, no ads interrupting your calm. Already trusted by 10K+ users with a 4.7★ rating.
