Emails do work!
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When I launched @Bitgrain , quite a lot of users signed up and created accounts. But during launch there were lots of bugs and missing features, hence most users dropped off. I kept improving the product but didn't see the old signed up users coming back (very few did).
I thought of cold mailing the users for feedback, honestly didn't expect people to even open the mail, but surprisingly around 40-45% responded to the feedback mail! (for emails that's some crazy numbers I believe )
I found out that most people thought that the product won't have any more updates hence they never came back. After seeing the current product at https://bitgrain.app old users started to use it again!
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Thing is when a product goes quiet after a rough launch, most users don't think "I'll check back later." They think "that's probably done now."
Silence after a bad first impression doesn't feel neutral... it confirms the doubt they already had. Which means re-engagement emails aren't just outreach, they're actually correcting a story users told themselves🤷♀️