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I’m a User-centered Messaging Strategist interested in onboarding, product communication, and the emotional side of user behavior😊 I enjoy observing how words and UX decisions shape trust, clarity, and retention.

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What is the real moat for a product in the age of AI?

Building a product today guarantees nothing. A year ago, shipping something functional was enough to stand out. Today anyone can vibe code an MVP in a weekend. The barrier to building has collapsed which means the barrier to being copied has collapsed alongside it.

So if the product itself is no longer the moat, what is?

We built the AI feature everyone asked for. Then we watched it make things worse.

When we first launched Murror, the number one feature request was always the same: "Can I talk to the AI?"

Users wanted a chatbot. Something they could vent to, ask for advice, get instant feedback from. Every competitor had one. Every investor asked why we didn't. So we built it.

Murrorp/murror

1mo ago

Our most engaged users weren't our best users. They were our most anxious ones.

For months, we celebrated our power users at Murror the ones journaling every day, sometimes multiple times a day. They had the highest session times, the most entries, the best retention curves. On paper, they were our success story.

Then we started reading what they were actually writing.

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