Miles

When I launched @Bitgrain , quite a lot of users signed up and created accounts. But during launch there were lots of bugs and missing features, hence most users dropped off. I kept improving the product but didn't see the old signed up users coming back (very few did).
I thought of cold mailing the users for feedback, honestly didn't expect people to even open the mail, but surprisingly around 40-45% responded to the feedback mail! (for emails that's some crazy numbers I believe )
I found out that most people thought that the product won't have any more updates hence they never came back. After seeing the current product at https://bitgrain.app old users started to use it again!

Recently I heard about a bold claim that's hard to ignore:

"Software is a commodity. Distribution is the only moat left."

And the data is starting to back that up.

Completed a massive overhaul of the CogniFocus website. The original landing page was too text-heavy and I came to understand that people must know what the product is about within the first five seconds. This was my primary goal while designing the new landing page. The following topics received visual emphasis

-> Hero section now explains the product visually within seconds

-> the issue of scrolling through the screen just once

-> switching between applications