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Max Musing

Basedash: Embedded Analytics - Give customers AI analytics inside your product.

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Basedash
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Basedash Embedding puts the full power of Basedash inside your own product. Drop a dashboard in with one iframe, or embed the whole app so your customers can chat with the AI agent, build their own dashboards, and get automatic insights — without ever leaving you. Row-level security scopes every customer to their own data, and customization controls decide exactly which features they see. Setup is one iframe and a JWT. Analytics, inside your product. Scoped to every customer.

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Max Musing
Maker
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Hey everyone, Max here from Basedash. Today we're launching Basedash Embedding. It puts the full power of Basedash inside your own product, so the customers using your app get dashboards and the Basedash AI agent on their own data, without ever leaving you. There are two ways to use it. The simple one: build a chart or dashboard in Basedash, flip on a public embed, and drop the iframe into your site, no Basedash account required to view it. The big one: embed the whole app behind JWT SSO, and your customers can chat with the agent, build their own dashboards, and get automatic insights, all scoped to their own data. The example that sold it for us: a marketing agency runs ads for its clients and already has a dashboard product. They embedded Basedash into it, and now each client can ask "which campaigns had the best ROAS last month?" and get an answer and a chart built on the spot, seeing only their own account, never anyone else's. That last part is row-level security, and it's the thing that makes embedding safe to ship to customers. You control exactly what they get: theme, which features are visible, suggested prompts, allowed origins. PH community gets an extra week on their trial this week. Happy to answer any questions!
Ansari Adin

about the customization controls. you mention deciding which features customers see but how granular does that actually get. like can i show the dashboard view and hide the AI chat entirely for certain customer tiers, or is it more of an all-or-nothing toggle. that distinction matters a lot if you're trying to gate analytics features by plan without building a separate integration for each tier

Max Musing
Maker

@ansari_adin you can get super fine-grained and control which users can access which features within Basedash. We expose parameters on the embed code so you can control it programmatically per user.

Kristofer Lachance
Maker

Hi friends! Kris here, also from Basedash.

The before-and-after on this one still gets me. Adding analytics to your product used to mean a quarter of eng time and a permanent maintenance tax. Now it's an iframe and a JWT.

And your customers get the full product. The agent, dashboards they build themselves, insights that show up on their own, all scoped to their own data.

If you've ever had a customer ask for a dashboard inside your app and quietly winced, this is the one to try.

Drop your questions below, I'll be around all day.

Samyak Sanklecha

We've found that users often ask for analytics but end up wanting answers rather than dashboards.

Are you seeing customers primarily embed charts, or are people starting to ask for more conversational/AI-driven ways to interact with their data?

Kristofer Lachance
Maker

@samyak_sanklecha seeing both quite often!

Nithin Raju

How customizable are the embedded dashboards?

Max Musing
Maker

@nithin_raju1 every individual feature (AI chat, dashboards, automations, insights) can be toggled on/off, and charts can use any of 9 different colors. You also have full control over the AI system prompt so you can control output format, voice, etc.

Grey Seymour

BaseDash is so, so goated. @maxmusing built tech that made me fall in love with BI, again. The insights generated from just plugging in, like, PostHog & a couple others = insane.

I do, candidly, wish it were more affordable, or that they offered plans that were more accommodating of early stage companies, since I think those startups could benefit the most from the data surfaced by BaseDash, but I get it... it's definitely worth what they're charging, but the Basic plan paywalls so many of the useful features (MCP servers, full source support, etc.) that you're really looking at $1k/mo... maybe some sort of a program like Intercom & others offer, where a company can qualify for a special 1-2 year "growth startup" package, could be apropos?

Really excellent tech, nothing quite like it. It's worth running a trial if you have a SaaS product with even minimal traffic, and are using something like PostHog, MixPanel, Amplitude, Fathom, GA, databases, etc.

Keep up the great work, Max - I hope you consider opening up some non-technical roles on that /careers page someday! ;) (I'm gainfully/happily employed, mind you! but BD is one I'd consider joining...)

Will Smith

Nice this looks like a great addition, I've had multiple potential customers reject my products because it would've taken the user "out of the flow" into a totally different site. So gone down the path of APIs or MCPs for clean integrations. This is a cool way to solve it!