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Lachlan Kirkwood

Digital Deep Dive Podcast | Ep.18 - Actionable strategies for conversion rate optimisation šŸ“ˆ

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The Digital Deep Dive is a weekly podcast covering the latest trends and topics in the world of digital marketing. The show shares deeper insights and actionable strategies for those looking to get the most out of digital marketing.

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Lachlan Kirkwood
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In this weeks episode of the Digital Deep Dive, we introduce our very first expert guest to the podcast - Dave Hyman, a senior CRO specialist. Dave shares some juicy insights and case studies with us, answering questions such as: šŸ‘‰ What is CRO and who can take advantage of it? šŸ‘‰ How much traffic do I need to test effectively? šŸ‘‰ Do I need any special tools for CRO? šŸ‘‰ How do I get started and what should I be looking for? šŸ‘‰ What are some common mistakes people make that result in poor conversion rate on their websites? Hope the content is able to share some actionable strategies with the maker community.