Weird choice to show someone driving and texting at the end of the video... granted it's kinda hidden :D
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Congratulations @johnnychengx, you and the team have worked hard and sacrificed much to get to here. There are many great ideas in the product and I love that a first-time Aussie team has launched such a polished product at 1.0.
Here's what I don't love, minor and major, all regarding the onboarding flow.
Minor: don't require them to choose a password in the onboarding process, you're almost guaranteeing lost, forgotten and insufficiently secure passwords. Unsophisticated users only have to be confused/frustrated with a recover/reset password process one time to decide they don't want to use your product anymore. And you don't want anybody dictionary-hacking your passwords, which is much more likely if you're asking people to choose a password unexpectedly, reluctant to switch apps to record the password for fear of losing the onboarding flow, and unlikely to remember the password they've chosen for long enough to record it after their first use of the app.
Minor: no demo of unique features? Really?
Major: don't slow onboarding by asking for all the account setup info before the user's allowed to play with the features. You're overestimating your new user's level of investment in your product. That's very typical when you've spent years thinking about and working on nothing else!
But remember that in order for your product to succeed, the majority of new users will have .001% commitment to trying the product because they've been messaged an invite by someone they can also reach via other messaging apps, or clicked on a social media mention, or been served an install ad.
Verify their mobile number, have them choose a username and get them straight into using the coolest features in your product. If anything's going to drive engagement for you, it's your unique features that other messenger apps don't have. Most new users *won't* be engaged enough with Amity on their first use to find those features themselves.
Major: still way too hard to find/invite friends. Most new users won't fight their way through these many different options (abundant choice creates indecision and postponement) so recommend the best approach for most users. And none of the choices made it easy enough for me, for instance, to find you! I only have your email address not your mobile and the user name search wasn't fuzzy enough to give me any results at all despite trying several permutations of your first and surname.
Congrats to the team, looks like you have done a great deal of job on the app! Obviously, you've stepped into the red ocean full of experienced and toothy players. Still, the set of functions you combine in the app can really give it a go. Product video can seem a bit pathetic, but it definitely brings out the positive message about pleasant and effective communication. I wonder, when you worked over the idea of one more communication tool, did you concentrate on a particular core target audience? Anyway, wish you good luck, personal communication is such a broad field that there is always something more to work over.
This is a very well thought out app with world class design and features. Would say it's on par with messenger, if not a better experience. The only difference being the 1bn of so users messenger already has. Good luck guys, awesome work.
@samelliottsam Thanks Elliot! We appreciate the kind words. 5 billion new smartphone users will come online over the next few years, so we're looking forward to the opportunity ahead.
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It's cool. Does it requires both parties to be Amity users or does it inter-operate with existing msg app like F Messenger? If it doesn't, then whatever the nice little features added to a more basic and existing msg app, I don't know I could convince my wife, kids or friends to use a new app vs FB Messenger, Whatsapp, and so on. None of the features I can see, even if I find them cool, make the app a killer-app that makes it worth switching from another app with a huge installed-based.
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Love the idea of making interaction feel more "live". Didn't really get how big of an impact that could have until Periscope. I guess the problem is that, as others have said, there are so many ways to interact with friends, store photos, share my "moments"... it's hard not to feel a bit disappointed that so many people in the position to deliver innovation feel like another messaging app is the best application of their talent. I also imagine that convincing my friends to ditch WhatsApp or Messenger by telling them about a new app has to have a very specific and powerful usecase. I remember downloading WhatsApp so I could chat to friends overseas for free which was a pretty big deal. Somehow, sharing your location or reacting to posts in a slightly different way doesn't feel like such an exciting proposition. And when you look at apps like Yubl, Peach, Sup... they had the opportunity to get "some" critical mass through a combination of budget and press coverage, but I find it hard to imagine them still being around in 5 years in their current format.
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This is how messenger from Facebook should be like, but you get it first. I do like the project, though I didn't try it yet because it crashes every time I open the app. I have an android phone. Hope it improves.
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