I'm Ben Lang, Head of Community at Notion. AMA 👇

@ivan_fanego This is something we think about a lot. Candidly, early on, the best way to describe our value was to talk about how Notion combined the functionality of many other tools together - this is a common way just to anchor a product in people's minds. As collaboration tools have become more critical for all teams, this messaging has evolved and become more sophisticated. Today, we call Notion collaboration software, and when it comes to value props, we underscore the benefits of speed and alignment that get unlocked when people have the ability to tailor their own tools to fit their needs. Still, though, the most helpful description tends to be the one that just says outright that it combines docs, wikis, and project management in a single, customizable space.

@benln Thanks a lot. The value of the analogy (docs, wikis, and project management) is underrated hehe.

@eliezer_steinbock1 Hi Eliezer 👋 First, try to understand what exactly your core users want. - Where could you provide value - What could they learn from each other - What could they learn from you - What do they love about your product Set up as many calls with your early fans and users to build this framework together.

@ninayodel Hi Nina! I think there are a few reasons Notion has resonated strongly with the Product Hunt community - You can build powerful tools/products - It's quick and easy to build - There's a growing ecosystem of early adopters using Notion The team and I have been amazed to see so many talented makers here launching template packs, individual templates, and apps built on Notion ✨

@ninayodel @benln Wow. Great explanation, Ben.

@donia_ahmed I'd highly recommend checking out communities and resources for community managers, there are some great ones - https://www.community.club/ - https://www.community.club/c-school - https://cmxhub.com/

@benln thank you so much

@sofia_de_mello_barreto Commenting because I definitely want to see this answer.

@sofia_de_mello_barreto @dawn_veltri1 Hi Sofia! Good question! Do - Talk to your power users, get to know them - Listen to what your users want, empower them - Test and iterate all the time Don't - Force adoption of a certain tool without getting feedback - Try to do everything yourself, outsource/delegate where possible - Move too slowly Differences - Platforms, where users hang out - Purpose of connection with others Tools I love - Notion 🙃 - Swagup - Zapier - Slack - Commsor - Luma

@roiziko Hey Roi! I'm quite proud of International Hummus Day http://hummusday.com. It's been a lot of fun seeing so many people celebrate hummus over the years.

@johann_molinari That's a great question! I joined Notion after we had product market fit, so I missed that part of the company growth. I will investigate and see what I can find out 🕵️

@benln thanks for the AMA and any info you can get on this! Super useful and interesting

@johann_molinari Thanks Johann! Appreciate it.

@dafnihnd Hi Dafni, I'd say having as many conversations as possible would be tremendously valuable early on. Talk to power users, anyone who's really excited about what you're building and try to understand: - What do they love about your product - What kind of value are you unlocking for them - How could they learn more from you and other users As you understand and learn more, you could start to build a framework to grow your community.

@benln thanks, Ben! We recently starting onboarding our users via short 1-1 calls and collect so much valuable feedback. These are some great questions to bring into these conversations.

@jordimonpmm Hey Jordi! I don't quite know what you mean by remit?

@benln Me neither, to be fair. I'm on holidays and probably switched all systems off. I just want to know how Product Marketing at Notion uses Notion templates and workspaces internally. That's all.

@jordimonpmm Ah good question! Have you seen this post? https://www.notion.so/blog/how-n... We share how we use Notion at Notion.

@benln Thanks! I did. It's not specific enough. I'm thinking of message houses, positioning frameworks and stuff like that that typically product marketers manage and update.

@jordimonpmm Got it! Will share with our blog team, that would be fantastic material for a future post.

@gouthamj That's a great question! I wasn't working at Notion at that time, so I'd be curious to find out as well. Will investigate 🕵️