Elizabeth Yin

Hi there 👋 I'm Elizabeth co-founder and General Partner at Hustle Fund. AMA

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I co-founded Hustle Fund, a pre-seed fund for software entrepreneurs. Previously, I was a partner at 500 Startups, where I invested in seed-stage companies and ran the Mountain View accelerator. In a prior life, I co-founded and ran an ad tech company called LaunchBit (acq .2014). Let's talk about startups, founder mindset, and more. AMA 👇
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Mark Phillips
Hi Elizabeth. Thanks for connecting. I think we follow each other on Twitter. What are you working on at present? Mark
Elizabeth Yin
@imarkphillips Building out Hustle Fund! Hustle Fund is fundamentally a company. We started with our VC firm, but we now have many other business lines run by other GMs. Our mission for the company is democratize wealth via startups by impacting capital, knowledge, and networks. We have 20 people now working on programs like Angel Squad (our angel program), Hustle Fund Scale (our late stage angel program), Redwood School (our growth school) 3 crypto initiatives, and more to come. It's fun!
Edgar
Whats the mindset you should have when your product cant find a product market fit?
Elizabeth Yin
@edgar1 I would take a step back and think about: 1) Are you still excited about doing a startup? 2) If so, are there other problems (with the world wide open) that you are excited about solving? 3) if so, perhaps do customer development in those other areas Sometimes people need to take a break, make some money, and then get back at it. Finding product market fit is hard (and a lot of luck IMO), and sometimes you just need to reset a bit.
Edgar
@elizabeth_yin1 Thanks for your answer! I will definitely get to thinking this weekend. Definitely still excited about doing a startup just need to think about everything
Vanya Cherepukhin
Seeing what's happening rn in the world many American funds turn away from Russian and other post-soviet founders. Do you personally count nationality such as Russian being a red flag?
Elizabeth Yin
@ivandothetrick We do not hold Nationality from anywhere against a founder. We cannot invest in Russian incorporated companies.
Moiz Husnain
Hi @ivandothetrick 👋 I am Moiz, founder of https://grandeur.dev. Barging in the conversation because I have been there (almost, originally based out of Pakistan). In my experience, nationality doesn't really matter (we raised from multiple US VCs). But the location of core team matters. For starters, incorporate in USA. It will open so many doors for you (particularly, if you are a global company, like targeting US users). But if you are solving a local problem (e.g. Uber of Russia), then it is actually much better to raise from local VCs. Because local VCs will help you solve a lot of regulatory problems in long run.
Vanya Cherepukhin
@elizabeth_yin1 I meant Russian founders in the US obv. Not investing in Russia-based enterprises. But I guess I got the answer. Hope to see more talents from post-soviet space in your portfolio then ✊
Vanya Cherepukhin
@moizhusnain We are the venture studio based in New York scouting at post-soviet space and trust me I've seen it all. My question here is based on experience of hundreds of founders I met in person. Post-soviet founders is highly underrepresented cohort not even recognized here as one and now it's getting even worse. I think @elizabeth_yin1 told the truth, at least the one she believes in. But I will truly believe in it when I see these talented founders among The Hustle funds deals. So far the % of founders coming from post-soviet countries getting here pre-seed funding is catastrophically low.
Aleksi Halsas
Hi Elizabeth! Question from aspiring Saas-talent from Finland. I am looking to start my own Saas-business in the future. The local startup and VC/Angel investor space is very familiar to me, but I am wondering how do you think about fund raising for SaaS -startups outside USA at the moment, especially early stage. Should you straight away look for VC:s/Angel investors globally, when you are getting your first funding rounds, or does the location still matter a lot in terms of funding?
Elizabeth Yin
@aleksi_halsas1 Incorporation still matters a lot for funding. Less where you are based but more where the company is based, because regulation + compliance is a pain. IMO, a US incorporated company will give you more optionality with US investors. (That may turn away local investors though, so you have to make a decision on where you want to raise.) More here: https://mobile.twitter.com/dunkh...
Ste
What's one thing you're looking for in a pre-seed idea?
Elizabeth Yin
@stelian_dobrescu1 Great q and so many! If I had to pick one, as a small fund, I'd choose low competition. More thoughts here: https://twitter.com/dunkhippo33/...
Ste
@elizabeth_yin1 Thanks, that's extremely insightful.
Stefani Kovachevska
Great to meet you, Elizabeth! @elizabeth_yin1 I'm Stefani, a PM at Ultralytics. We're creators of YOLOv5, the state-of-art AI for object detection, used by hundreds of thousands of developers in the world! https://youtu.be/Zgi9g1ksQHc?t=44 We're preparing to launch Ultralytics HUB, a YOLOv5 no-code deployment platform, and are actually planning a Seed round soon. I'm curious to hear some memorable situations that have stayed with you during pitch sessions throughout the years. It could be good or bad, whatever you'd like to share. :) I'd love to stay connected!
Elizabeth Yin
@stefani_kovachevska this is probably the most unusual pitch I've received as an investor: https://twitter.com/dunkhippo33/...
Stefani Kovachevska
@elizabeth_yin1 Awesome, they really did their homework and connected the dots creatively :) Thanks for sharing!
Lorenzo
What is the n*1 factor, or combination of factor, you found the most in successful startups?
Elizabeth Yin
@devlorenzo1 Reposting from above: Founding team and more importantly market pull. In 3-6 months, you can learn a lot about the founding team. Do they execute with speed? Can they hire well / attract talent / do ppl want to work for them? Can they learn new skills? Are they focused on 1-2 things? etc. But you can't always learn about whether the idea has market pull. It may require a lot more learnings and pivots along the way which could even take years. Market pull is a combination of understanding why customers buy? If the problem is really dire / urgent to warrant this solution? And if there is a seemingly repeatable channel to get more of that customer.
Evgeniy Antoshkin
Hi Elizabeth, I've been following you on Twitter and YouTube. You're awesome 😎
Elizabeth Yin
@evgeniyantoshkin Thank you Evgeniy! That's really nice of you!
Andy Cook
Are there any cornerstone lessons you learned as a founder that you make sure to pass onto every one of your portfolio founders?
Elizabeth Yin
@andygcook Ooof -- so many tough lessons! Probably the big one is around people management -- esp when you're pivoting or experimenting with a number of things. Employees feel whiplashed around, and no one likes their work thrown out, when you're pivoting or are not sure what the right direction is. Spending a lot of time communicating this framing is really important when you're pivoting for team morale sake.
Paul Korver
Hey Elizabeth thanks for doing this. My co-founder Kateryna Bilyk applied to your fund with our startup "ItList" in February. We've raised over $200K in 2 months and have an in-house team of 6 building product since January. One minute after submitting the application we got an auto-response saying Hustle Fund doesn't consider companies where the product hasn't been built yet... but marketing copy on your home page says invest in "hilariously early startups". We found that a bit misleading and similar to the "come back to us when you have some traction" that any VC would say. Thought you guys were different? Care to comment?
Elizabeth Yin
@paulkorver This is a great question! Yes, we invest pre-revenue. But not solely in ideas. We send out automated responses, so I suspect you checked the box that you have not built anything yet. But, if you have built something, please check that box. Thanks!
Paul Korver
@elizabeth_yin1 No... we didn't select the box that said we haven't built anything yet because we ARE actively building. The three options in your Typeform question 4a "What is the status of your product?" were (A) Nothing built (B) Currently building MVP and (C) MVP built (or beyond). We checked option B and which triggered the auto-rejection. So I stand uncorrected :) It doesn't seem like Hustle Fund comes in as early as advertised. Wouldn't it be more straightforward to simply say "hit us up once you've built MVP! That's when we may want to invest"?