It’s a tale as old as time – should makers focus on building or on distribution and marketing? It’s difficult to say, but what’s clear is that “build and they will come” doesn’t always hold true. A good marketing strategy helps you establish your brand and grow an audience, but getting there can feel overwhelming. The key is to start small and figure out what works best for your product.

Whether you’ve solidified your strategy or are just now building out your marketing plan, here are some recently launched marketing products to help.👇

Versify is a Web3 customer engagement solution that helps you engage with your customers via NFT collectibles. It’s geared towards makers that are less familiar with crypto and integrates with existing CRM platforms so you can automatically airdrop an NFT to your customers. With Web3 infiltrating the marketing strategies of companies like Starbucks and Nike, it might be worth testing.

Hypotenuse AI can help with your content marketing strategy. It uses AI to generate blog articles, product descriptions, marketing copy, and images.

MeltingSpot is geared towards marketers that are looking to explore user-generated content. As a community platform, it helps you centralize your content and engage with different audiences. You can also host webinars, workshops, and interviews.

Mailmeteor 2.0 lets you send personalized email campaigns and auto follow-up sequences from Gmail. It’s an update to the existing Mailmeteor tool and allows you to add follow-up emails until you get a reply.

Will you add any of these to your marketing stack?

• Recipify helps you find foods you can eat in the country you’re traveling to based on diet, allergies, and cuisine preferences.

• In your artsy era? AI Picasso uses AI to help you create artwork.

• Automate daily task planning based on your team’s projects and calendars with Motion.

• 999+ Idea Bank provides you with different ideas to go viral on Twitter.