... Lion King (my favorite movie ): The main character: Simba. Secondary characters: Mufasa (Simba s dad) and Scar (the bad guy). Then you ve got your additional cast (each with a specific reason for being there): Nala, Timon, Pumbaa, Zazu, Rafiki, etc., you get the point. I m 100% convinced we haven t nailed the Pretty UX yet. But I m happy we re moving fast and getting closer to what feels right. Trying different avenues, and learning from our users ...