... grew Y because of Z, here is what we are doing next" is the headline. OKRs tie strategy to metrics Objectives are aspirational. Key results are measurable, time-bounded, and have an owner. The parts people get wrong: Leading vs lagging. Revenue is lagging. By the time it moves, the decisions that moved it are months old. Pick KRs you can actually move weekly. Qualified pipeline created. Activation rate. Trial-to-paid conversion. Not "annualized revenue." Track where people already ... ... look at the same numbers. Early SMB (2 to 15 people, under 10 GB, 3-5 sources) Lightweight BI that non-technical people can use. Metabase open source, Mode's free tier, clariBI.com on Lite or Starter. What fails : Tableau

... BigQuery within hours. What Baitsu does: Automatically pulls data from Shopify (Ads data integration coming soon!) Cleans, transforms, and structures it into a ready-to-use warehouse in BigQuery Connects seamlessly with BI tools like Looker, Power BI, and Tableau Allows customizing the entire process to your needs Why it s different? Unlike tools that only handle ingestion (like Fivetran), Baitsu automates the entire data lifecycle from raw data to insights. You don t just get raw data ... ... shape upcoming integrations (like Google & Meta Ads) What you get as a Beta tester: A free , weekly-updated data warehouse in BigQuery The ability to generate reports, automate tasks, and connect BI tools like Power BI, Looker, Tableau