Shannon Tan

About

Spent years on the cap table backing founders. Now, I've crossed to the other side and am building with one of them. Currently launching Crunchy, a tool that turns messy data into dashboards and insights you can actually edit, present and share. Learning what it really means to be an operator one humbling day at a time. meetcrunchy.ai

Badges

Tastemaker
Tastemaker
Gone streaking
Gone streaking
Gone streaking 5
Gone streaking 5

Maker History

  • Crunchy
    CrunchyThe AI analyst for marketing and GTM teams who need answers
    Apr 2026
  • 🎉
    Joined Product HuntMarch 5th, 2026

Forums

One thing we underestimated: How much we need to teach.

We've been sitting with feedback from our first wave of beta users and one theme keeps coming up: What feels intuitive to us isn't intuitive to them.

We're a small team that thinks about data and AI all day. The bulk of our target users don't. They're marketers and GTM folks who want answers, not interfaces. The features that feel obvious from where we sit can feel hidden from where they sit.

We're live 🚀

Crunchy surfaces the insights hiding in your data and packages them into dashboards you can actually use. Built for marketing and GTM teams who are tired of waiting on someone else to answer their questions.
After three weeks of posting, commenting, and trying to figure out Product Hunt as a first timer, Crunchy is officially live!

If you've followed along on any of the threads, thank you. If you're just discovering us now, welcome.

Shannon Tan

25d ago

Launching Crunchy in 2 hours. Genuinely no idea what to expect.

Three weeks ago I was a VC who'd never posted on Product Hunt. Today I'm two hours away from launching Crunchy, which I've been quietly helping to build.

I have 13 followers. I have spent more hours than I'd like to admit trying to figure out PH etiquette. I've had posts rejected, comments fall flat, and one or two threads that genuinely landed.

View more