Tony TAN

I recently saw a reel where a girl was recording a Skill with Claude to find newly posted real-estate apartments every day.

She had specific filters - location, price, etc. and Claude would go through the new listings, find the ones that matched, collect all the relevant information, and create a spreadsheet with the results every day.

Making a product is one big challenge. But shifting your mindset from building to marketing it might be an even bigger one.
As makers, we spend so much time improving the product. Then comes the question: How do we get people to discover it - and ultimately turn that attention into real customers and sales?
I'm not sure traditional approaches like email marketing and constantly posting on social media are enough anymore. The way people discover products is changing.
So I'm curious:

How do you approach marketing your product?
And for the marketers here:
What would you consider a modern marketing approach in 2026-2027? What would you advise an early-stage founder to focus on?
I'd love to hear different perspectives...

I've caught myself doing this more often than I'd like. Especially when I'm using AI to think through an important decision.

Ask ChatGPT something important. Get an answer. Not completely convinced, so ask Claude. Maybe try Gemini too.