... schema 71% 19% Cite data sources 68% 27% Part 3: What content wins AI citations? This is the question everyone asks. Here's the data: Top 5 content types by citation rate: Comparison pages (X vs Y) 3.2x average Structured FAQs 2.8x average Data-driven articles (with stats, tables, studies) 2.4x average "How to" guides (step-by-step) 1.9x average Original research 1.7x average What performs poorly: Short opinion pieces Thin content (<500 words ... ... answers Often cites 5-8 sources per answer Updates less frequently (every few weeks) Google SGE: Pulls heavily from structured data (schema, tables) Shorter, more direct answers Often cites 2-4 sources Updates daily Perplexity: Emphasizes cited sources with footnotes