... fully disclose everything on our tax returns , and we sometimes fake income . And that's what I want to talk about... Cluely CEO Roy Lee admitted that the $7M ARR figure he gave TechCrunch last year was fabricated , calling it the only thing he's "blatantly" lied about publicly. He also falsely claimed the interview was an unsolicited cold call, when his own PR team had arranged it. Now, I wonder if the fake it till you make it approach ... ... last point says it all. Once you lose trust, it's very hard to earn it back, so the answer would be no :) Comment from Alper Tayfur(@alpertayfurr): I think there s a big difference between storytelling and outright fabrication