... Makers!   We made a bold decision to launch my new product, Expense6 , on January 1st, 2026 .  Our logic:  It s an expense tracker, so it matches the "New Year's Resolution" mindset perfectly.  Competition from big tech companies will be low on a holiday.  We are based in Melbourne, so We'll be awake running the launch while the US sleeps off NYE.  The Risk: Traffic might be lower than a standard Tuesday launch ...