... minutes because he delivers so many interesting insights. Rory Sutherland offers a pessimistic outlook on business trends for 2026, predicting a continued, fanatical obsession with cost reduction and regulatory paranoia over genuine innovation. Key Takeaways: The 'Doorman Fallacy' and AI: Sutherland warns that AI is currently being sold primarily as a cost-cutting tool to reduce headcount, rather than a value-creation tool (0:48). He compares this to replacing hotel doormen with automatic doors; it saves ... ... Quantification Bias: Businesses are destroying long-term value because finance departments can easily measure cost savings, but struggle to quantify intangible value like trust or the human element in service (9:16-10:00). Marketing vs