What free tools do you recommend to monitor what the web says about your brand?

There seems to be a myriad of paid services, but hard to find any free tools to do this.
Sameer SontakeyCEO / Founder at Biostrap · Asked

2 recommended

2
Google Alerts

Monitor the web for interesting new content (redesigned)

Stefan RasmussenFounder & Lead-developer at JIG.GY · Written
Obvious choice! :) Wish it could agregate and analyse as well though.
Comments
2
Mention

Better Google alerts.

Justin MitchellDesigning Products at Sofriend.ly · Written
Mention has a free tier and it's amazingly useful
Comments
Kumar ArayanCo Founder, AHA Taxis · Written
This is Free, Simple and easy to use and sends all mentions to your mail box
Comments