- I feel like free tools tend to lack in certain areas when compared to the paid ones. Even the paid ones are not perfect and will not guarantee a 100% coverage, let alone those that are free. People have already provided some quality recommendations, and I am sure at least a couple of them isn't free or offer limited free components of their services. I am being biased while recommending Brand24 but with a free trial you could see for yourself if paid solutions have enough advantages over the free ones.
Brand24 is a great app, especially if you're a business prone to any type of social media critics (like every type of business, nowadays?). It's just a much better way to know what people are saying about your brand then searching it through Google.
A great tool that helps me understand where and how people discuss certain topics like "Alternative to [MyCompetitorName]", "How to [Solve the problem I sell a solution to]" so I can engage personally and try to convert.
- Franz made this productTalkwalker Alerts is the best free and easy alternative to Google Alerts. Talkwalker Alerts monitors the Web for interesting new content about your name, brand, competitors, events or any favorite topic! Talkwalker Alerts brings every single mention of your brand across the internet: - from websites, - blogs, - forums - and even Twitter => to your inbox in one email. Enjoy!
I think it's a great way for communications professionals in particular to keep track of what's being said about their brand online. It also gives you a great indication of just how successful a campaign has been!
Been using these alerts for years, much better than Google alerts. The new Twitter added alerts are useful, I get a daily summary of my most important mentions which is nice. Talkwalker alerts is great for a free service, highly recommend you use it for your brand or business.
- Mention has a free tier and it's amazingly useful
- Does not track mentions yet .. but allows you to monitor 100's of places your business is listed online and helps you to manage your ratings, reviews and a lot more from one place and get notified when anything changes (eg you have a new review or a rating has changed somewhere )