Emmanuel Afolabi

There is a moment that separates products people use once from products people come back to every day. It is not a feature. It is not a notification. It is the feeling that the product remembers who you are.

I have been thinking about this a lot while building Murror. We spent so much time on acquisition, onboarding funnels, and activation metrics. But the thing that actually moved our retention numbers was something much simpler: continuity.

When you're bootstrapping multiple products, there's this physical feeling that shows up and nobody ever talks about it. Your stomach is somehow empty and full at the same time. This knot that just sits there while you're trying to figure out which project needs you most.

I run Sparkum, Biteme, and LifeLines all under Onyx Labs. No investors. Every dollar is ours. Some days that's exciting. Other days it's just heavy.

A few things that actually help me:

Get specific. The "everything is overwhelming" feeling is almost never true. It's usually one or two things hiding behind everything else. Name them. The rest gets lighter.

Today, @gabe and the Product Hunt team launched Randomised Leaderboard Day.

I need to say that I enjoy every gamification aspect which this platform offers.

• PH Streaks

• PH Kitty points Leaderboard

• Todays Randomised Leaderboard

• (Partially) Orbit Awards