Apple
Think Different
4.9•60 reviews•5.7K followers
Think Different
4.9•60 reviews•5.7K followers
The hardware and software creators known for iPhone, Mac, iPad, Apple Watch, iOS, MacOS, the App Store, and more.
This is the 307th launch from Apple. View more
Apple Intelligence and Siri
Launching today
Apple Intelligence, fully opened up at WWDC 2026:
🧠 Foundation Models framework — on-device AI in 3 lines of Swift: private, offline, free
👁️ Visual intelligence — search & act on anything on screen or through the camera
⚡ Shortcuts — new "Use Model" action taps Apple's models on-device or via Private Cloud Compute
😀 Genmoji — mix emoji + descriptions into new ones
🎨 Image Playground — expression control + ChatGPT styles
🎤 New Siri — pick ChatGPT, Gemini, or Claude. Ships with iOS 27.
Free
Launch Team
Hey hunters 👋
Hunting this because yesterday Apple did something it has never done in 49 years: it let you choose someone else's AI as your iPhone's brain.
Quick context for anyone who missed the keynote — this was Tim Cook's last one as CEO (John Ternus takes over September 1), and it came after two years of delayed Siri promises and a $250M settlement over AI features Apple advertised but never shipped. Here's what they actually delivered:
🧠 A complete rebuild
Chatbot-style interface like ChatGPT/Claude, a standalone Siri app, and a system-wide "Search or Ask" gesture. Under the hood: a custom 1.2-trillion-parameter Gemini model Apple licenses from Google for a reported ~$1B/year (confirmed on stage).
🔀 Extensions — the real headline
For the first time, you pick which model powers Apple Intelligence: ChatGPT, Gemini (default), or Claude. Each responds with its own distinct voice so you always know which AI answered. Across ~2.2 billion active Apple devices, this is the biggest AI distribution decision ever made.
🤖 The full model stack (per Apple's developer docs)
• Siri's brain: custom 1.2T-param Gemini running on Apple's Private Cloud Compute — not Google's servers
• Your pick via Extensions: Gemini, ChatGPT, or Claude
• On-device: Apple's own foundation models — private, offline, and now open to every app via the Foundation Models framework in just 3 lines of Swift
• Devs under 2M downloads get Private Cloud Compute access for FREE — and the same Swift API can call Claude or Gemini server-side
🔒 The privacy twist
Heavy Gemini reasoning runs on Apple's own Private Cloud Compute servers — not Google's infrastructure. Apple controls what data leaves the device; personal tasks stay on-device entirely.
📱 Personal context + on-screen awareness
Siri can use your emails, photos, messages, calendar, and files, see what's on screen, and take cross-app actions. Plus visual intelligence: search and act on anything on your screen or through the camera. The stuff demoed in 2024 — actually shipping this time.
⚙️ The fine print
iOS 27 Beta 1 is out now for developers. Public release this fall. Apple Intelligence needs iPhone 15 Pro or newer; iPhone 11 got dropped from iOS 27 entirely.
🎥 Full keynote: https://www.youtube.com/live/yl2jsIoMfDU
📚 What's new for devs: https://developer.apple.com/apple-intelligence/whats-new/
So — the question 2 billion people will answer in Settings this September:
ChatGPT, Gemini, or Claude. Which one becomes your Siri, and why? 👇