Reviewers mostly see Zapier as a dependable, easy way to connect apps and cut repetitive work without much technical setup. They repeatedly praise its broad integrations, templates, and reliable background performance, especially for sales, CRM, lead routing, and simple multi-step workflows. The main complaint is cost: many say pricing rises quickly as usage, teams, or workflow complexity grow. Some also want better debugging, task visibility, and cheaper advanced features, and a few feel more complex, logic-heavy automation now looks dated next to tools like Make, n8n, or AI agents.
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