An AI writing partner that captures your voice through collaborative interviews, generates multiple draft options simultaneously, and applies battle-tested writing principles—so your content sounds like you, not a model.
Another notch in the @every toolchain, and a solid re-launch at that.
Spiral used to be a tool for collecting prompts, but now it's a writing assistant, akin to @Lex .
You might be aware that taste becoming a differentiator when it comes to using generative AI — as it's one of the harder and more subjective aspects of getting good results from these bottled intelligences. But that's what Spiral is attempting to tackle, and I'm ready to put it through its paces.
At Every, we write for a living and use AI daily. None of the tools on the market hit the mark. So we rebuilt our product to be an actual writing partner.
The features we're most excited about:
Collaboration-first: Chat comes first. Spiral interviews you with clarifying questions, then presents three distinct drafts so you can explore angles and refine.
Taste built in: Spiral is opinionated about good writing—built on Every's editorial standards. It pushes back when your message isn't clear and won't let you settle for weak writing.
Writing Styles: Upload your writing or connect Twitter/LinkedIn, and Spiral matches your voice exactly. Or tell it to write like someone you admire.
Workspaces: Give Spiral context about your project, company, or brand so every draft is grounded in what actually matters.
We use it daily for everything from tweets to landing pages to long-form essays. It's the single-purpose writing tool we always wanted.
It's what we wanted: a tool that helps you think through what you're saying and then say it well.
Would love to hear what you write with it.
Report
@dannyaziz97 As a heavy user of LEX, I wonder if this means that the development of LEX is now canceled? It has become silent around it the past weeks. I also don't know where Spiral fits in the Every stack? Is Spiral just for short content and LEX stays for longform? It's important for me because I will start writing my next book soon and don't want to ride a dead horse. Thanks!
I've tried so many writing assistants that flatten my voice into generic AI-speak. Spiral is one of the few that actually helps me write like myself. Excited to see where you take this!
Another notch in the @every toolchain, and a solid re-launch at that.
Spiral used to be a tool for collecting prompts, but now it's a writing assistant, akin to @Lex .
You might be aware that taste becoming a differentiator when it comes to using generative AI — as it's one of the harder and more subjective aspects of getting good results from these bottled intelligences. But that's what Spiral is attempting to tackle, and I'm ready to put it through its paces.
Spiral is an exceptional AI writing partner that truly understands and captures my unique voice. The collaborative interview approach creates a Business DNA that feels personal rather than generic. The ability to generate multiple draft options simultaneously saves tremendous time and creative energy. The writing principles applied are battle-tested and result in content that resonates with audiences. Perfect for anyone struggling with consistent, on-brand content creation at scale.
What needs improvement
The platform could benefit from more advanced analytics on content performance after publishing. Additional integrations with popular scheduling tools would streamline workflows. Consider adding templates for different content types and industries to give users a head start on best practices.
vs Alternatives
I chose Spiral because it's the first AI writing tool that truly captures my authentic voice without requiring repetitive prompt engineering. Unlike competitors that produce generic content, Spiral's Business DNA approach understands context and creates personalized outputs at scale. The collaborative interview format builds trust and understanding, making me feel like I have a real writing partner rather than just another AI tool. The combination of quality, ease of use, and time-saving capabilities makes Spiral the clear choice.
Does Spiral reduce your time spent on prompt engineering?
Absolutely yes! Spiral significantly reduces the time spent on prompt engineering. The collaborative interview approach means I don't have to craft perfect prompts - the AI learns my voice and style through natural conversation. This eliminates the trial-and-error cycle that usually comes with prompt engineering.
Are pricing and seat options clear and scalable for teams?
Pricing appears reasonable for the value delivered, though I would like more transparency on how pricing scales for larger teams. The seat-based model is clear but would benefit from team discounts or enterprise pricing tiers for growing businesses.
What onboarding or guidance helped you get quality outputs fast?
The platform's user-friendly interface made onboarding smooth. The guided interviews walk you through the process naturally, and the preview feature lets you see quality results immediately. The best guidance was understanding that Spiral improves with more context about my brand and voice.
Turned 'I want to write about Jevons Paradox and AI jobs' into a researched, cited, 700-word article with multiple drafts, revisions, and social posts, all in one conversation.
The research integration is killer. Fed it a blog post halfway through and it immediately understood how to incorporate that angle. This is what AI writing tools should be: actually collaborative, not just prompt-and-pray.
What needs improvement
Citations were functional but basic, just links at the end. Would love options for different citation styles (inline hyperlinks, footnotes, academic format, etc.) depending on where I'm publishing.
vs Alternatives
I choose spiral over other AI based writing tools because it forces you to think and it is not just generation of AI slop.
Can you fine-tune tone and style after draft generation?
Absolutely.
Is workspace management helpful for teams and permissions?
I haven't used workspace so far but I think it's a very useful feature to have for teams that are collaborating and working.
How easy is it to import files and reference sources?
It's very easy to import files and you can even copy and paste large amounts of text in the chat itself.
Spiral is a solid co-pilot for structured, long-form content. It’s clearly running on some high-end intelligence; it avoids ambiguity and actually seeks clarification, which is huge. It does a great job balancing the logic and structure you need for academic or serious professional drafts. But here’s the kicker: the free trial is a major letdown.
What needs improvement
free version limitations (1)
Preventing the user from seeing the final output is low-key frustrating, and might be a blocker to conversion. If they fix that one thing, this tool is ready to shine.
Is collaboration smooth for editors and stakeholders in-app?
Yes
How well does it support social posts and calendars?
Raycast
Another notch in the @every toolchain, and a solid re-launch at that.
Spiral used to be a tool for collecting prompts, but now it's a writing assistant, akin to @Lex .
You might be aware that taste becoming a differentiator when it comes to using generative AI — as it's one of the harder and more subjective aspects of getting good results from these bottled intelligences. But that's what Spiral is attempting to tackle, and I'm ready to put it through its paces.
Monologue
I got 500k impressions on X in last one month. Spiral helped me organize my brain dumps. Now, I have a proper writing partner.
Spiral
Hey Product Hunt 👋
Most AI writing tools are slop machines.
At Every, we write for a living and use AI daily. None of the tools on the market hit the mark. So we rebuilt our product to be an actual writing partner.
The features we're most excited about:
Collaboration-first: Chat comes first. Spiral interviews you with clarifying questions, then presents three distinct drafts so you can explore angles and refine.
Taste built in: Spiral is opinionated about good writing—built on Every's editorial standards. It pushes back when your message isn't clear and won't let you settle for weak writing.
Writing Styles: Upload your writing or connect Twitter/LinkedIn, and Spiral matches your voice exactly. Or tell it to write like someone you admire.
Workspaces: Give Spiral context about your project, company, or brand so every draft is grounded in what actually matters.
We use it daily for everything from tweets to landing pages to long-form essays. It's the single-purpose writing tool we always wanted.
It's what we wanted: a tool that helps you think through what you're saying and then say it well.
Would love to hear what you write with it.
@dannyaziz97 As a heavy user of LEX, I wonder if this means that the development of LEX is now canceled? It has become silent around it the past weeks. I also don't know where Spiral fits in the Every stack? Is Spiral just for short content and LEX stays for longform? It's important for me because I will start writing my next book soon and don't want to ride a dead horse. Thanks!
Theysaid
GL team It’s rare to see an AI writing product that balances creativity and structure so well.
Cora
@chrishicken Thank you! That is exactly where we aimed Spiral to be!
RipeOrNot AI - For Avocados
For the past three months, every tweet I’ve written has been with Spiral. A writing tool with taste.
Amazy.uk
I've tried so many writing assistants that flatten my voice into generic AI-speak. Spiral is one of the few that actually helps me write like myself. Excited to see where you take this!
*written with Spiral
Cora
@panphilov Thank you! Let me know if you have any interesting use cases — would love to share with the team and help us prioritize the next steps.
Ladder
I actually tried and failed to build this product like 3 years ago so I am super impressed that they managed to pull it off and make it actually work.