Resubscribe

Conversion & churn user feedback for B2C

385 followers

Conversion & churn user feedback for B2C

385 followers

Find out why your users aren't converting or why they're churning. Run in-app user conversations with AI at key touch points.

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Launch tags:Customer Communication•SaaS

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Hunter

📌

Hey everyone, excited to help bring Resubscribe to the broader PH community 🎉 Think of Resubscribe as your company's own user research team - it interviews users at conversion and churn points, asking contextually-aware questions to help you learn about your users. Key features include: 👂 AI designed to make your users feel heard 📚 Contextually Aware 🧰 SDKs for mobile and web 🌎 Localization The platform already has traction with over 9,000 conversations conducted and countless hours saved. I got a chance to preview the power of the tool on a live demo recently and was impressed by how it works. It reminded me of the lessons from the epic book “The Mom Test” by Rob Fitzpatrick. In a nutshell: If you want to stop guessing what feature to build and start listening to your users, Resubscribe has be in your tool kit. Built by three amazing alumni (@cameron_napoli, @shashank_sanjay, and @jack_michalak) of the Paddle AI Launchpad Program. Check it out and feel free to share any feedback or your thoughts :)

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2yr ago

@cameron_napoli @shashank_sanjay @jacHats off to the team! Wishing you a bright and successful journey ahead. What has been the biggest surprise during development?k_michalak @thisiskp_

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2yr ago

Resubscribe

Maker

@cameron_napoli @jack_michalak @thisiskp_ @kjosephabraham for me the biggest surprise is that users who have churned will still talk to you, at roughly 6%-8%. Going into this, I thought we would only get 1-3% based on email survey response rates. We absolutely can figure out why your users are churning. You don't need to accept it as a blind indicator

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2yr ago

Maker

@thisiskp_ Thank you so much for hunting and continuously providing feedback and support!! One the best members of our community :)

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2yr ago

Maker

@kjosephabraham Great question! There haven't been too many hiccups on the actual dev side of things. One thing we were actually surprised with was the quality of feedback that we see with the tool. Initially, we thought Resubscribe might be 2x better than traditional surveys, but now I think we're 5x-10x better! (And by 5-10x, that means both to the length and quality of feedback)

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2yr ago

@cameron_napoli @shashank_sanjay @jack_michalak @thisiskp_ Can you describe any built-in features or services that help users succeed?

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2yr ago

Resubscribe

Maker

👋🏽 Hi Product Hunt! I’m Shashank, co-founder of Resubscribe. Do you get less than 1% responses on email surveys? Have you built features people said they wanted but didn’t use? Wish you could talk to more users? Resubscribe solves these problems by interviewing users in your app, gathering truly actionable feedback. Key features: 👐 Open-ended questions - Unlike surveys, we let the user take the conversation in the direction they want. This control builds a strong relationship between customer and your brand. 📖 Contextually-aware - With context about your product, Resubscribe asks relevant questions about user actions and goals. 🧠 Intelligent follow-ups - When we detect potentially actionable feedback (like encountering a bug or wanting a specific feature), we ask follow-up questions to dig deeper, going beyond non-conversational formats of feedback. 🌎 Localized - Talk to users in their preferred language and gather in-depth feedback no matter where they are. 🎯 In-app & event-based engagement - Engage users when they decide not to convert or to churn. Their decision is fresh, and they are still on your platform. Our customers see up to 20% engagement on in-app feedback requests – that's 3x the engagement rate of email surveys. ⚒️ 7 SDKs to integrate in under 10 minutes Our product is free forever (up to 10 conversations per month). Give our onboarding wizard a try and share your feedback! With love, Shashank

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2yr ago

Resubscribe

Maker

@dash4u Here are some unintuitive things we've learned: - users who have churned will still talk to you, at roughly 6%-8%. Going into this, I thought we would only get 1-3% based on email survey response rates. - users who choose not to convert will talk to you at a much higher rate, close to 20%. - conversion is more about outcomes than features. For most B2C app users, it's all about the outcome they are looking to drive. They thought your tool could do one thing, downloaded it, then came to the conclusion that it couldn't. Without actually asking the user, you would never know what they thought your tool could do - churn is traditionally classified as voluntary (found a competitor or they don't have the need anymore) or involuntary (lost their job or CC expired). The voluntary reasons are not infinite and you can actually get those users to come back to your platform. We've seen multiple instances where users came back on their own after engaging with Resubscribe. They felt heard and stayed with our customer as a result.

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2yr ago

🔌 Plugged in

@shashank_sanjay First of all, congratulations on the launch of Resubscribe! Secondly, I’ve been frantically inviting users for interviews recently, but out of over 120 users, only 2 have responded. It’s a bit frustrating, mainly because they might not have the time for a structured interview and need to provide specific contact details to schedule a time. The survey method just isn’t meeting our needs. Seeing this product today really excites me, and I’ve decided to give it a try. If it works well, I’ll consider purchasing it.

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2yr ago

Resubscribe

Maker

@devindsgbyq Been there - it sucks! That's why we went in-app and support localization. So much easier for people to give feedback when you remove the friction. Hope you like it! We're here to support you either way! @cameron_napoli @jack_michalak

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2yr ago

Listen2.AI

@shashank_sanjay We have been using the service, which is very helpful for collecting user feedback. Love to see stronger AI in the future.

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2yr ago

Resubscribe

Maker

@shan_huang_forma Thanks for being one of our earliest customers, Shan!

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2yr ago

Photojojo Rentals

💎 Pixel perfection

We've been trying Resubscribe in beta at Sudowrite and it's so clever I wish I'd thought of it! Resubscribe has helped us collect a bunch of product feedback that we wouldn't have otherwise seen from churning customers, and are about to move it to our post-trial flow to see what we can learn there. We're always trying to find new ways to talk to customers, and not everyone wants to jump on a zoom call. Love the product, and excited for the launch!

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2yr ago

Resubscribe

Maker

@superamit Thanks for the kind words Amit. Excited to see what the team does with the new customizations we built out!

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2yr ago

💡 Bright idea

Oh this is quite neat! Love the new approach to solve this old problem. There are so many times when someone asked me to upgrade, purchase, start trial where I just want to tell them how I feel. And by the time, I receive a survey in the email, I already lost motivation. I wonder if you could ask the chatbot to come back later - and maybe there could be multiple steps where the app can be triggered later. Could be an interesting experiment to see if that improves conversion rate. I think it would also be cool to provide suggestions on where to drop the conversation based on real conversion rate. Lots of potential! Congrats on the launch @shashank_sanjay and team! Great hunt @thisiskp_!

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2yr ago

Resubscribe

Maker

@thisiskp_ @tonyhanded Thanks for the wonderful and thoughtful comment, Tony. We shared your experience with surveys too. I love that suggestion and it's a cool way to evolve our product. We will keep that in mind. Thanks so much for your time and support!

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2yr ago

Maker

@shashank_sanjay @thisiskp_ @tonyhanded Love the way you put that! A "new approach to solve an old problem" — well said. And that's a really interesting idea. We've actually already seen this behavior where users want to chat later, so this would be a really cool optimization! Also really like the idea about providing suggestions of where to implement for the most impact. We've done that ad-hoc with current customers, but definitely could productize that a bit more! Cheers! Thanks for the support and feedback 🙌

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2yr ago

@shashank_sanjay @thisiskp_ @cameron_napoli - my pleasure!

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2yr ago

@thisiskp_ @shashank_sanjay - for sure!

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2yr ago

Outside Simulator

Talking to your customers is often mentioned as a key part of building a business. But in reality, who has time to chat with customers while also taking care of all the other business related tasks? Resubscribe is addressing a real problem in a super clever way. Congrats on the launch!

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2yr ago

Maker

@andrevitorio Too true. User research can be very costly in terms of time spent setting up user interviews and time spend conducting them. We're excited to help makers and founders out with the process. Thanks for the support!

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2yr ago

Osmos

Hi Resubscribe time! Great job! Could you share some cases of your users? How things changed for them? How active where subscribers to answer, did they engage?

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2yr ago

Maker

@natalia_cebotari_osmos Hey Natalia! Happy to share. We've conducted 9000+ user conversations, and here's what we've seen: - Engagement rates up to 19% (customers self-report 1-4% engagement rates with surveys) - Customers see 3-10x the amount of data compared to traditional surveys We're working on gathering more metrics, and right now we're seeing a variety of issues uncovered from our tool's qualitative data: - Discovering new user segments or sub-segments - Finding UX issues or bugs - Identifying how someone experienced your aha moment - Identifying how the user believes your app is positioned (based on the marketing/onboarding they've seen up to that point in time)

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2yr ago

This looks incredible. What are some of the early use cases that you're going after? I think if there was a single dashboard that people could look at to view all the users and the decisions they made, that could be cool too. Congrats on the launch! I can't wait to give it a try!!

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2yr ago

Resubscribe

Maker

@sebastian_wells Thanks for your support, Sebastian! We are focusing on helping B2C companies make sure they build things that move the needle by making sure they understand how users are making purchase decisions in their app. And thanks for the suggestion, that's a good idea!

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2yr ago

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