Evolution is the better word. "Pivot" hints at giving up on an idea. Evolution is how a bad idea becomes a better one, from a customer's offhand comment, from experimenting with new tech, or in our case, from solving our own pain while trying to build a business.
Every startup is the compounding of great insights and bad mistakes. Jobs said it best: you can't connect the dots looking forward, only looking backward.
Doing top-down B2B sales while building the product gave me a concentrated dose of product + sales + success + engineering in a single year. I felt the acute pain of how startups actually operate. I built min. to solve it for myself: all my customer context in one place, so I could follow up, get insights and iterate without paying for and babysitting five different tools.
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Hey PH!
We built min. out of a pain WE faced every day. We couldn't all jump on every customer call, sales sync, or user interview together, and catching up afterward was a nightmare. Sifting through email threads, reading transcripts, or watching meeting recordings to get the scoop wasn’t efficient.
We wanted a tool that did two things seamlessly:
Summarize & Provide Context: Give us a living, one page briefing of the entire account history so we could get the scoop in 60 seconds.
Consult & Dive Deeper with AI: Allow us to ask AI specific questions grounded in those exact calls and emails: "Where are they skeptical?", "How do I progress this deal?", or "Draft a follow-up email addressing their budget concerns."
That’s how min. was born!
I’d love to hear from you: How does your team currently handle context when someone can't make a call?