Marktag, a first-party server solution, innovatively designed to refine the accuracy of web tracking. It uses its own data collection method that browsers are less likely to block, ensuring continuous and consistent user identification and tracking.
Looking beyond Marktag? Try privacy-first analytics like Plausible Analytics and lightweight TelemetryDeck. For deeper product insights, see Amplitude. Marketers may prefer AI-assisted reporting in Usermaven or ready-made GA dashboards with FGA4.