We realized we were not the only ones missing on the old UA interface, so we built these dashboards for GA4. They are easy to set-up, understand, and use. You don't have to get into advanced data science tooling to keep using your Google Analytics.
Hi Product Hunt! We're thrilled to share this with you because we've noticed how many people struggle with GA4 on a daily basis. Google Analytics is a staple for nearly every website, yet many who manage these platforms find themselves missing the familiar UA interface.
Don't misunderstand us; GA4 offers several technical advancements that are truly beneficial – using event tracking for every interaction, for example, is fantastic. However, the changes to the interface have jumbled everything up, making it difficult to locate what you need where you used to find it. This often leads to people wasting precious time battling with filters or reevaluating their life choices as they navigate to Looker and other "advanced" platforms.
Our primary focus as a startup lies elsewhere: we utilize generative AI for data analytics. Hal9 creates dashboards, reports, and other analytics assets (mostly for enterprise data). Interestingly, we began noticing a trend where both we and some of our customers were using our product for Google Analytics data. Initially, we struggled with GA4's native dashboards and thought perhaps our lack of marketing expertise was to blame. However, after observing similar patterns among our customers and engaging in discussions with friends in digital marketing, we realized that a significant number of GA4 users were facing the same problem. We explored into Reddit and Twitter (we haven't moved on to "X") and discovered hundreds of posts highlighting this issues. This insight led us to develop a product specifically tailored for GA4, applying Hal9's generic capabilities to Google Analytics data. Throughout this journey, we were fortunate to receive invaluable guidance from digital marketing advisors at Frontside Consulting, who provided feedback that helped us refine our selection of dashboards. Our guiding design principle was to create something both simple and user-friendly.
Obviously, we don't see the current version of the dashboards as final. We are eager to hear your feedback and recommendations to expand FGA4.
Hal9