HubSpot is a developer and marketer of software products for inbound marketing and sales. Marketing, sales, and service software that helps your business grow without compromise. Because “good for the business” should also mean “good for the customer.”
The community submitted 75 reviews to tell
us what they like about HubSpot, what HubSpot can do better, and
more.
4.8
Based on 75 reviews
Review HubSpot?
Reviewers mostly praise HubSpot for reducing tool sprawl: teams can manage CRM, marketing, sales, support, lead nurturing, email sequencing, and ads in one place, with straightforward automation and strong tracking from first click to closed deal. Many find it easier to use than Salesforce and especially strong for marketing workflows. The tradeoff is recurring: the platform can feel busy, clunky, or over-engineered, onboarding and setup can be daunting for complex needs, support may be slower than before, and costs can rise quickly as teams scale.
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Pros
Cons
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What makes HubSpot stand out is that it genuinely eliminates the "tool chaos" problem. The fact that you can track a prospect from their very first click all the way to a closed sale, without switching tools, is a real operational advantage.
What needs improvement
subscription issues (1)complex setup (7)integration with other tools (5)high cost (6)
Curious — how are you handling the onboarding experience for teams coming from Salesforce?
vs Alternatives
Most business owners are juggling separate apps for CRM, email campaigns, and support tickets — HubSpot collapses all of that into one place, so leads don't fall through the cracks between platforms.
For small teams tired of tool chaos, HubSpot’s a total lifesaver! I used to jump between 3 apps for CRM, email campaigns, and support tickets—now it’s all in one. Yeah, the dashboard feels overwhelming at first (so many tabs!), but their onboarding checklists and pre-made templates got me set up in a day. Tracking leads from a prospect’s first click to sale? Chef’s kiss. My only gripe? The free plan’s pretty limited, but upgrading’s worth it if you want sales and marketing on the same page. No more lost data between tools—game-changer!
What's great
user-friendly interface (12)all-in-one platform (3)email marketing (10)analytics (4)customer service tools (7)comprehensive suite (10)powerful CRM (5)
I've used HubSpot quite a bit, and I have to say, it's a bit of a mixed bag. On the one hand, it's great having everything in one place - marketing, sales, customer service, the works. It's pretty user-friendly too, and the automation features are really handy. Plus, their customer support is top-notch.
But it's not all roses. The price tag can be a bit steep, especially if you don't need all the bells and whistles. And if you're looking to really customize things, you might find it a bit limiting. Setting it up can be a headache too, especially for more complex needs.
What's great
user-friendly interface (12)workflow automation (6)comprehensive suite (10)
We evaluated various CRM solutions, including HubSpot, which impressed us with its robust feature set and user-friendly interface. However, we also considered alternatives like Salesforce and Zoho CRM. While these options offered extensive capabilities, they were either more complex or came with higher costs than HubSpot. Ultimately, HubSpot’s balance of functionality and affordability made it the best fit for our needs, and its seamless integration with our systems streamlined our workflow effectively.
What's great
user-friendly interface (12)integration with other tools (8)
Favourite CRM system, I have implemented it all of 8 times. Using it for CRM, Revenue Architecture, Marketing Content Automations and Customer Success, and recently enamoured with the new AI ChatGPT connector allowing for analysing prompts, all projects I would have had to do manually before. Really awesome new feature.
I have worked with Salesforce before and Pipedrive. The first not intuitive enough, the latter good for sales, but not for marketing.
I'm not even sure what we'd do without Hubspot. All our email, customer support, customer records are here. It's so useful. One of the ways we use Hubspot is with a SmythOS agent that integrates with our TLDV note-taker. Once the transcript is ready, TLDV sends it to the agent, which then processes it and updates the Hubspot records. Because sales people suck at keeping records.
What's great
integration with other tools (8)CRM integration (15)
HubSpot’s CRM tools have been a game-changer for RepScout. They’ve made it easy to manage leads, track outreach, and automate follow-ups—all in one place. The intuitive interface and seamless integrations have helped us stay organised, improve response times, and ultimately grow our client base more efficiently.
As a marketing lead for a content-heavy review site like RevistaPorta, HubSpot gives me exactly what I need in terms of lead nurturing and email workflows. It can feel a bit over-engineered for lean teams, but the CRM is rock-solid. Great for inbound, no doubt.
We run our entire GTM workflow on HubSpot. The automation capabilities and templates are huge time-savers. While some parts of the UX feel a bit clunky, the analytics are solid and it integrates with everything. It’s the operational backbone for our team.
What's great
workflow automation (6)integration with other tools (8)analytics (4)marketing automation (12)
HubSpot’s all-in-one CRM platform is a game-changer! The seamless integration of marketing automation and sales tools helped us achieve 37% higher lead conversion rates. A must-have for B2B teams!