Launching today
Eventually Ticketing
Event-Based Ecommerce for Calendar-Centric Sellers
29 followers
Event-Based Ecommerce for Calendar-Centric Sellers
29 followers
Eventually is event-based ecommerce for calendar-centric sellers: ticketing and registration that runs on your Squarespace site, matches your brand, captures every guest, and charges a flat monthly subscription, all with no per-ticket fees.
WPComplete
Hello Product Hunt!
When @kelseygk brought me this project back in January of 2026, our 4mo son had RSV, and I was just coming back from picking up our 4yo from pre-k. I walk in the door, and she says, "Hun, I think we're starting a company." To which I replied, "Finally!"
Then she showed me what she was working on. She had taken all the frustrations and headaches that she and her Squarespace designer friends had experienced, trying to build ticketed checkout flows over the last 12+ years, put them into a PRD and put Claude to work. That first version was fine, but not anything ready for real life. She looked at me and said, "You do this for your clients. Can you make this legit?"
So we got to work rearchitecting. Rebuilding. And getting it in front of her peers and designer friends. After hearing, "I have a client that needs this yesterday. How quickly can you get this working?" multiple times, we knew we had something that resonated with the people who had experienced the same pain.
Our first paying customer actually found us via Claude, who had warned him that we weren't launched yet, but if he asked nicely, we might let him into our closed beta. He did. And we did. And he's launched 2 clients with us already: groundless.org and drdianahill.com
Since our soft launch last month with bonvivantcakes.com, we've sold over $30k worth of tickets through our beta customers. We've added integrations with Kit and Klaviyo and plan to add more soon based on customer requests. We have iOS and Android apps waiting to be reviewed and an MCP server in the works. And we've even partnered with Squarespace to help our users purchase domains and sites inside Eventually.
We are betting hard that people want to get together in the real world (though we do support virtual events too). So that's our goal: make it easier for businesses to sell tickets directly to their customers and get their people together.
Events aren't like physical goods or service transactions. They are their own thing and deserve to be treated as such. No more sending your customers off to a Luma or Eventbrite page that doesn't look like you and you don't control.
We are starting with Squarespace, but that's just the beginning: eventually we'll be releasing our Stripe and Square integrations too, allowing you to use any platform you choose.
We are around all day to answer any questions you have for us. We'd love for you to try us out and let us know where we can be improving. We're excited to have you join us for the ride.
Hi! I'm Kelsey- I forced Zack to build this with me, because I just cannot let a good problem go. Sometimes, this is an annoying quality, but other times, it's very useful.
I've been building websites for businesses and non-profit organizations since 2014 at my agency, Week of the Website. From Alpha Yachts and Jenny Han to Lucy Liu and YWCA, we've built and launched over 1000 client sites on Squarespace. Before that, I was a large scale event producer, coordinating food festivals like Taste Talks, conferences like Welcome Conference and fundraisers for clients like Alex's Lemonade Stand. I always thought I could combine these two skill sets and build really nice websites that could sell a great many event tickets for my clients.
Unfortunately, for many reasons, I did not found this to be true...even once... so we set out to create a ticketing extension for Squarespace.
What @zackgilbert and I found while we began doing customer interviews (30 or so!) was that the problem was a little more nuanced than we thought - there is a growing cohort of businesses whose revenue revolves entirely around a calendar. Those folks are selling their classes, workshops, meetups and events in some really...interesting ways. Generally, it breaks into two camps: 1) selling gatherings like Tee shirts, using tools like Shopify for the ecommerce features or 2) selling every event like it was a music festival, using tools that are built for discovery, but not brand experience, like Luma or Eventbrite.
Boom. Different Problem.
Zack and I have come to realize that these businesses need a tool that helped them bring the audience they cultivated into their brand universe, tell them about the events they're hosting, gather the info they need to produce an exceptional experience, and then bring them back to do it again.
(Getting out folding chair, climbs onto soapbox)
They don't need shipping. They don't need to pay 6-25% of their revenue for an audience THEY grew through social media, email marketing and brand collaborations.
They need an event-based ecommerce platform that sells through their site, matches their brand and doesn't charge a per-ticket fee.
We call them calendar-centric sellers: anyone whose work or impact revolves around gathering people at a place and time.
(Jumps off box.)
When we began thinking about these users, it seemed like a narrow crowd- cooking schools, pottery classes and the like. Thanks to the frequency illusion (and our phenomenal beta testers) we've come to realize that this type of business is everywhere, selling tickets and collecting event registration in ways that are not built for their problem. One of our customers, a US based truffle farm once said, "I'm selling Truffle Hunt tickets like a turnip. They are not a turnip."
I feel incredibly lucky that we've started this journey with Squarespace- after over a decade on the platform, authoring a book, and a lot of time inside and around the ecosystem, there's a delicate balance between design customization and day to day usability that I love for this kind of business.
Building Eventually to work with their commerce tools was a natural way to enter the space, and partnering with them to make Squarespace domains and sites available for folks who came in with an idea, makes is really simple for them to leave with an event-ticket selling website they can use and own as a tool for their business or organization.
So, that's how we ended up here, 8 months later, launching a new ecommerce platform for event businesses, the same week that our youngest child learned how to pull up to stand and clap.
At the end of the day, I love this type of business. I'm endlessly fascinated with the very human and very unique ways they connect with their audiences, whether it's a Lisa Frank-themed cookie decorating class in Chicago, a founder speaker series in South Florida, a weekly Sangha in Santa Barbara, a rehearsal observation with a dance company in West Palm, or a block printing workshop in West Bethel, Maine.
I'm thrilled that we could will a new tool into existence that will help them do what they do so well, even better. Thanks for taking the time to learn a bit about what we created.
Eventually is now.
SquareKicker
I’ve been building websites on Squarespace for over 10 years, and this is one of those products that’s been missing for a long time. I’m genuinely excited to see you’ve built it.
Not only does it fill a real gap in the platform, but I also love seeing people build a brand around a product rather than just shipping a feature. Congratulations, and wishing you all the best with the launch!
WPComplete
Netlify
Hey PH fam 👋
Super excited to bring Eventually to the global tech and startup community today!
Here's something most people miss: ecommerce was built for shipping products, not gathering people. If your business runs on classes, workshops, or events, you've been forced to sell tickets through tools designed for t-shirts or ticket marketplaces that charge you a cut of the audience YOU built.
Eventually fixes that. It's an event-based ecommerce platform that works natively with Squarespace, so you can:
→ Sell tickets directly through your own site, on brand
→ Collect the exact info you need to run a great event
→ Keep your audience in your world instead of a third-party marketplace
→ Skip the per-ticket fees entirely
Now the personal part. I've known Zack for years. We even started a SaaS together a while back, and I got to watch him operate as a technical co-founder up close. He's the rare builder who ships fast without cutting corners. Seeing him team up with Kelsey, who has launched over 1000 Squarespace sites through her agency, is a genuinely great pairing: she's lived this problem with real clients for a decade, and he can build anything.
Founder-market fit doesn't get much tighter than a husband and wife team solving a problem they've watched up close for years.
Would love for you to check it out and share your feedback here with the team 👇
@thisiskp_ KP! You are the greatest. Thanks so much for sharing Eventually with the world.
WPComplete
@thisiskp_ So grateful for all your help and support. We are really excited to get this out into the world and hear from the community about what's resonating with them.