What even is "calendar-centric selling"?

Calendar-centric selling is any business model where the primary transaction happens around a date and time. A yoga class on Saturday morning. A wine tasting on Friday night. A cookie decorating workshop next month. A fundraiser gala in November. A conference in October. A weekly trivia night.

If your business makes money by gathering people in a time and place (charging them or not) you're a calendar-centric seller. And there are a lot more of you than there used to be.

Does that help? Or maybe you want the longer (and SEO friendly) version?