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Outcome
Turn your content into a personal outcome for every lead
1K followers
Turn your content into a personal outcome for every lead
1K followers
Outcome helps creators turn their content and expertise into personalized funnels that listen, understand, and deliver a useful outcome to every lead. Instead of sending everyone the same lead magnet or placing them into a predefined quiz result bucket, an Outcome Funnel uses each person’s answers together with the creator’s content, knowledge, and process to generate something made for them - an action plan, audit, score, roadmap, recommendation, and more.
Outcome
Hey Hunters, Makers, and PH regulars 👋
I'm Dan, co-founder at Outcome, somewhere around day 1,103 of my PH streak, and today's the first time I'm hitting the "Ship It" button instead of commenting on someone else's launch. Feels good.. and a little terrifying haha.
What we built:
Outcome takes a video, an article or just an idea you describe, and turns it into a short quiz. You decide the outcome you want people to walk away with, a score, an audit, a plan, whatever you want your audience to leave holding. Every person who takes the quiz gets that outcome, built from two things: what you know, and what they just told you. That's the whole value prop: give something personally curated away for free and trust does more of the selling/converting than a cold pitch could.
An example that'll make it click:
Say you've got a YouTube channel walking people through how to build something, an app, an automation, whatever your thing is, and it ends with a CTA - "join my Discord" or "check the docs," and most viewers just... don't.
Drop that video into Outcome and build a quiz instead: "What are you trying to build? What's your stack? Where are you stuck?" Takes someone thirty seconds to answer.
What they get back isn't a generic "thanks for watching" page, it's built from what you taught in the video, mixed with their specific answers:
A plain-English breakdown of exactly where they're stuck in their stack and why
A checklist trimmed to just the steps their setup actually needs
A calculator that estimates what they'd save, or need, to actually build it
A follow-up email, written by our email writer skill, with next steps already spelled out
All four (or any number) of these could live on the same outcome page - one quiz - one result stacked with whatever blocks make sense for your specific use case.
And it's not just better for them. You get something too: every quiz is a data point. Instead of just knowing how many people watched and when they dropped off - you actually get to see their responses and the report each one generated.
That's the part that got us excited building this, it's not "pick a template," it's "here's every shape a result can take, built from what you know, mixed with what they just told you, all in one clean output."
If you want to see the product in action as an end user, and even get a read on your own launch readiness while you're at it, we built a Roast Your PH Launch using Outcome, drawing on our own scramble to get ready today plus a genuinely great framework from Andre's Substack. We don't have it all figured out, we just tried to build the thing we wish we'd had.
How this compares to ScoreApp, Typeform & Other Quiz Tools:
We can do the bucketed-segment thing too, if that's genuinely all you need. Sort leads, show them one of a few pre-written pages, free plan, unlimited. But that's not really the point of Outcome. Most of the platform's power isn't in the segments - it's in the specific, curated outputs the AI builds per person. Once that's running, nobody in that funnel gets a page someone wrote months ago. The AI runs your insight against their answers (in real time) and builds a result unique to each lead.
The team:
Built this with my co-founder Dylan Jones, who co-founded ClickFunnels. Funnels move someone through steps. They were never built to actually respond to who's on the other end - that gap is why we built Outcome.
Try it:
Would love for you to try it (here if you're having trouble finding the link haha) and give us your honest feedback. This is our V1, and we'd genuinely love this community's insight as we keep building it out.
Thanks for having me on this side of the launch for once. 🙏
DiffSense
@dzaitzow Love the roast-gate. Thanks for the cameo :D
Outcome
@conduit_design Thanks for sharing that with us - I used it a bunch to make the improvements on the site!
DiffSense
@impactvelocity A++ for extra effort :D
Outcome
DiffSense
@dzaitzow I will add "Certified PH coach" to my linkedIn BIO :D and you can be my testimonial.
Outcome
@conduit_design I'll start writing it now! Hopefully this equates to a few new folks reading the helpful article - I'll share the insights once the launch is over for how the example performed - might be some neat insight!
Fedica
@dzaitzow congrats on the launch Daniel!
Outcome
@albattran Thank you my man - we really appreciate all of the support!
Outcome
@albattran Thank you!
@dzaitzow Really cool concept! 🔥 Love the focus on turning content into personalized outcomes rather than just another generic quiz. Congrats on the launch! 🚀
Outcome
@djordjevic_nikola Thanks so much - If you get a chance to give it a spin - I'd love to hear what you think!
YourSitee
I especially like that the creator's existing content becomes part of the context instead of asking them to rebuild all their knowledge inside another tool. Curious how you make sure the generated outcomes stay faithful to the creator's actual advice rather than filling gaps with generic AI recommendations :)
Outcome
@andrasczeizel I am sure there is a much more technical way to respond to this but there are a few different ways that voice and IP are sustained throughout the process.
1. We have a Skills ecosystem where you can either search for skills similar to your voice or simply create your own - this helps to keep writing style / image outputs etc relatively consistent for their use case / desired outcome.
2. We have "Reference material" that every AI step of the report gets automatically
3. on top of that reference material - you can attach these grounding documents to an individual step.
4. not exactly aligned but you can also have the output blocks reference as much or as little as they need to - ex: a certain block can reference ALL of the previous output blocks (or none) and the same goes for the user inputs - they can have access to only 1 of the inputs that is relevant - or all of them.
5 Beyond all of that there is a top level prompt for the output as a whole and then individual prompts for each output block that is dynamic.
If these things aren't populated intentionally - then of course there is an outside chance the LLM will take liberties and fill in the gaps.
Hope that helps to clarify but if you have any further questions - @impactvelocity can likely field them in a more dev-friendly way haha.
YourSitee
@impactvelocity @dzaitzow yes - thanks for the answer! you answered everything!
Outcome
Outcome
@andrasczeizel Thanks for question!
We have a challenge and an opportunity: when an outcome is done well, it can be incredibly useful because AI can be shockingly good. But it can also just make stuff up.
We don't want the outcomes a funnel generates to be throwaway nonsense. That hurts the creator and makes the user feel tricked.
One of the ways we approach this is by staying small. Each Outcome Block in the report is its own step in a workflow that runs for every lead.
That lets us send only the right context needed for that part of the report, while also letting each step inform what comes next. So if someone scores “84/100 - Rockstar,” every downstream step knows that.
The goal is to get the AI to respond really well to each part individually, while still producing a coherent report as a whole.
We're also going to be building more testing and observability tools around this - basically an eval harness that lets creators test their funnels, tweak the prompts and logic, and add guardrails so the outcome stays useful and consistent over time.
Lovable
Outcome
@ryan_eckert Honestly - email's been the most effective channel for us so far (it is very much early days and our mailing list - prior to this launch - has been the only place the product has been visible.
I see PH launches as less of a revenue play (Of course it would be great to get some users here!!) and more of a coming out party / a visibility play to get in front of the right people and actually collect feedback around the positioning / the sales copy / the design of the product / the onboarding etc.
From here, the plan is more curated outreach, leaning affiliate-led, and using everything we learn from days like today to sharpen the positioning and the USP. Paid probably comes later, once that's dialed in enough to actually spend against.
Outcome
@ryan_eckert Thank you, man! I spend too much time trying to make things look nice, I appreciate that it was noticed! :)
ClothingAI
Congrats on the launch! I think this is an interesting idea. This definitely can be beneficial for creators if they have an already established and working system that gets them consistent views in their niche.
Outcome
@benjamin_sloutsky Totally - we're not trying to reinvent the wheel - just give people a place for them to re-purpose static content and turn it into IP that actually converts. Obviously it could work for other use cases but we see the most value for folks who have pre-existing (potentially dormant / old) IP that they want to leverage.
Thanks a ton for being here for the launch!
the "static is fast, AI is 10-30 seconds" tradeoff you mentioned in another reply is the part I'd want to pressure-test. this is fed by a cold CTA off a YouTube video - low intent, easy to bounce. if someone answers 4-5 questions and then closes the tab during that 10-30s generation window, do you still have a usable lead (the answers, at least) or is that person just gone with nothing captured? feels like the value prop of "give something away to build trust" only works if the drop-off during the wait doesn't quietly eat a chunk of exactly the people who almost converted.
DROP
I love the shift from “here's my content → join my Discord” to “here's my content → here's something useful made specifically for you.” For creators, personalization feels like the missing bridge between audience and buyer.
Outcome
@zhangchen Thats a big part of the value prop - actually give away some value VS presume an action without any tracking mechanism. Its our take that - if you give something really solid away for free - that will increase trust and potentially ingratiate someone in your community / good graces etc. Appreciate the support!
Outcome
@zhangchen That's exactly right! Thank for you the support!
Love this idea. Turning existing content into something interactive and personalized feels much more useful than another static lead magnet. For example, a creator could turn a long guide into a quick assessment that tells each reader exactly which section or next step is most relevant to them. Really smart way to get more value from content that already exists.
Outcome