Amplitude

Hey Product Hunt! I’m @yanaw, Head of AI at @Amplitude (former CEO/Founder of @Kraftful), and I’m thrilled to launch Amplitude AI Feedback. I’m also doing an AMA today!

AI Feedback brings together customer voice and product behavior. It pulls feedback from sources like X, Reddit, Discord, and support tools, then turns it into clear, actionable insights with AI. Whether you’re a large org swimming in feedback or a startup using Amplitude Surveys to collect it, AI Feedback helps you understand what users say and do.

Our AI doesn’t just search for keywords like other solutions or generate a summary paragraph like a chatbot. It gives product builders exactly the right level of detail to build something delightful.

Our story:
Kraftful helped teams truly listen to users. Joining Amplitude let us take that mission further, combining our AI analysis with Amplitude’s analytics to reveal even deeper insights.

How it works: 

• Collects feedback automatically from sources like app store reviews, Zendesk, Intercom, Reddit, Discord, X, and more.

• Analyzes with product-focused AI to surface top requests, complaints, and loved features.

• Connects voice to behavior in Amplitude, revealing what users say and what they do in session replays and funnels.

• Drives action fast, turning insights into PRDs and users stories. 

How Kraftful + Amplitude are better together:

This launch fulfills our original Kraftful vision, helping teams build products people love by truly listening to users.

Huge thanks to the Amplitude team, our early adopters, and the incredible Product Hunt community and makers who’ve supported Kraftful along the way!

Has been so awesome to follow the @Kraftful journey from the start, and can't wait to see it taken to the next level in @Amplitude 🤩

This is awesome! LFG

Hey Product Hunt! 👋

I’m excited to launch Amplitude AI Feedback, a product I’ve been working on since my time at @Kraftful, now launching as part of @Amplitude!

This launch is special to me because it continues the mission we started at Kraftful: helping teams truly listen to users and build products people love.

Excited to have folks try it out!

Hi Product Hunt 👋
I’m Pavan, Director of Engineering @Amplitude . I’ve spent the past 9 years at Amplitude helping teams understand their users better. Our newest step in that mission is AI Feedback.

AI Feedback brings together what users do (quantitative analytics) and what they say (qualitative feedback), so teams can finally understand why users behave the way they do. It analyzes feedback from public sources like app reviews, Reddit, and X, as well as private channels like Zendesk and Gong, giving product teams a unified, 360° view of their customers.

After acquiring Kraftful, we integrated their technology and launched in just four months. It’s been amazing working alongside Yana, Renat, Spencer, Shauna, Raymond, Shawn, Ryan and Taylor to bring this to life, a true cross-team effort that shows what’s possible when product, engineering, and AI come together with focus and purpose. So proud of what we’ve built and even more excited for what’s ahead. 💪

Would love to hear what you think! If you have any questions about the product or the tech, drop them below — I’ll be around all day to chat.

Amazing feature! great job team :)

oh, Amplitude logo changed from blue to dark