Zoho draws praise for breadth, value, and startup-friendly onboarding, with many users citing easy setup, strong integrations, and reliable email and CRM tools. Makers of call it one of the best ways to get started; makers of applaud Zoho Books’ generous free offering; and makers of highlight privacy-first principles. Common critiques: a clunky interface, occasional slowness, steep initial configuration, and uneven support. Still, affordability and the unified ecosystem win sustained loyalty from small teams to long-time agency users.