Plainflow

Thanks for hunting us @hnshah! 👋 hunters, I'm super thrilled to introduce what we've been building for a year now to the Product Hunt community. 🤗 Plainflow is a super simple way for SaaS companies to integrate SaaS services and create behavioural based customer journeys. When we looked at traditional marketing automation tools, we saw email-centric products. For years, marketing tactics have been consolidating around the same playbooks. Everyone sent out the same emails and automated the same drip sequences. That’s a lot of same to a lot of people. And that sucks. 🙅 What we're seeing today, is that modern marketing teams (like happened in modern Software development), instead of thinking about one monolithic all-in-one solutions app, are now starting to think of marketing as being served by a constellation of independent microservices that are extremely optimized for change and that can evolve very quickly along the way. That's why we built Plainflow. While we are certain that emails will keep its importance and relevance when designing customer journeys, we also believe that modern marketing teams along with emails will use a variety of many other tools and services to deliver better outcomes and improve their end-to-end customer journeys. A real example? - Instead of sending a generic welcome email, send out emails based on your new user's role by using a combination of product events + Clearbit data in one seamless data flow: https://www.plainflow.com/recipe... - When there's a new churn risk customer instead of sending only a sequence of reactivation emails, also send a Slack message to your #customer-success room, so your team can start a new conversation a proactively help: https://www.plainflow.com/recipe... If you're looking for other ideas we have an open section for public recipes: https://www.plainflow.com/recipes We're only getting started and can't wait for your feedback! 🚀 Last but not least, a very special thanks to the first 10 teams of our private beta. --Leo

Marketing automation started with a focus on email. Now with all the channels and tools available to us, SaaS companies have been increasingly creating pretty complex workflows to help people through the customer journey. Especially as they get mature and have more and more customers and features to support. Plainflow has built a product that create modern marketing automation experiences that go beyond email or any single tool in your stack. It's worth checking out if you've got a SaaS product and are looking to improve the customer journey.

Amazing idea. Being a software engineer, and growth enthusiast working closely with Marketing Team, I believe this is essential. Great work done.

This looks great, but that intro pricing is prohibitive IMO. A free trial or a lower priced plan would probably make sense for us but I do appreciate how transparent the pricing is compared to marketo, hubspot, and pardot. And your design is 10x what they're offering, I can't wait to see where this platform goes. 🙂

Amazing idea. Being a software engineer, and growth enthusiast working closely with Marketing Team, I believe this is essential. Great work done.

@leonardfed awesome stuff! how could existing marketing automation companies miss this the behavioural part.

i get it as "painflow" at first sight