In "We Are Learning," Segment serves as the backbone of our data-driven decision-making process. Its Customer Data Platform (CDP) capabilities have streamlined the way we collect, unify, and analyze customer data across multiple touchpoints. This centralized data management has not only simplified our analytics but also enabled more precise and targeted customer engagement strategies. Segment's ease of integration with other tools in our stack, such as Intercom for customer support and Auth0 for authentication, provides a cohesive, end-to-end view of our user interactions. Overall, Segment has been instrumental in elevating our customer intelligence, thereby aiding in the optimization of our product and the effectiveness of our customer outreach.
A fantastic idea and very well executed but to say all it really does is pass data on to other services, is kind of expensive due to it having no real value of it's own.
Make sure to think about your integration and your good to go, don't feel bad to reach out to their support.
Having said that, you want to get your core stats down and then work on your 'nice to have'. Trying to plan everything at once will just be a headache. Ensure to read tool specific documentation to ensure you are doing the right thing.
Tried multiple times to get a proper demo for Personas to sell it internally. The sales took over a week to respond and when they did kept treating me like we had no cash and shouldn't bother.
I'm the brand manager for two superannuation companies... we HAVE money.
